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Author, Blogger, Entrepreneur, Teacher, Investor, and Consultant, also known as our next guest, Nir Eyal. Well known for his blog, Nir & Far, Nir writes about “behavioral design” the intersection of psychology, technology and business. He helps companies with techniques to motivate and manipulate users. He has successfully founded and sold two businesses in the tech industry and now has his book “Hooked” on the market, with another book coming in September.

Nir, originally born in Israel, moved to the US when he was just three years old and grew up in Orlando, FL. He received his MBA at Stanford Graduate School of Business, where he has since then taught. He is also an active angel investor as he believes in putting his money where his mouth is and invests in habit forming products. Listen in to learn more about Nir:

• Growing up in Orlando

• How Nir knew he would become an entrepreneur

• Stanford Graduate School of Business

• Nir & Far – the meaning behind the name of his blog

• “Hooked”

• Types of Manipulation

• Creating Habit Forming products

• His new book

Ambition Today Question of the Day™ :
“What are your thoughts on iPhone addiction? How do we protect ourselves from them?”

The Single Greatest Piece of Advice:
Members of the "A-list" can listen to exclusive A-list bonus clips here! If you are not a member yet be sure to join the Ambition Today A-list!

Quote Of The Episode: 
“It is not the best product that wins, it is the product that captures the monopoly of the mind.”

Links from this episode:

• Nir & Far

• LinkedIn

• Buy Hooked

• Twitter

• Founder Institute

• Audible

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Kevin Siskar brings you ambitious entrepreneurs inspired by Tim Ferriss Show, How I Built This with Guy Raz, Residual Income, Entrepreneur on Fire, NPR, HBR, TED Radio Hour, the StartUp podcast with Alex Blumberg by Gimlet Media, Pat Flynn, Tony Robbins, The Uncertain Hour, Bigger Pockets, Art of Charm, Dave Ramsey, Planet Money, Jocko Podcast, EntreLeadership, Zigler, APM Marketplace, This Week In Startups with Jason Calacanis, Mixergy, Seth Godin, Joe Rogan Experience, GaryVee, James Altucher, Monocle 24, How to Start a Startup, Crooked Media, and The $100 MBA Show with Omar Zenhom, and Casey Neistat.

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