041 – Brand Strategies For Fun and Profit – The American Fashion Podcast

Released Wednesday, 11th March 2015
 1 person rated this episode
imageLeland Maschmeyer, Executive Creative Director and Co-Founder of the brand consultancy company Collins, talks about brand strategy as an exercise in storytelling, and how “the personal is universal,” and making corporate choices that define your brand around a quality of meaning. How do millennials process marketing messages? Is the experience economy viable?

“So many people who have worked in this industry are so sick of slick marketing, and manipulative marketing, and trying to do things that don’t feel like they’re contributing to the world.” – Leland Maschmeyer


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Episode Details
Length
1h 5m 53s
Explicit
No

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