This week we're joined on the show by Christopher S. Penn. He considered an authority on analytics, digital marketing, and marketing technology. As well as publishing over a dozen books, he is also recognized as a keynote speaker and thought leader. He is a 2019 IBM Champion in IBM Analytics, a Brand24 Top 100 Digital Marketer, and co-founder of the PodCamp Conference.

Penn is the Co-Founder and Chief Data Scientist at Trust Insights. Trust insights want to make the world a better place by helping companies unlock and transform their data into useful analysis, valuable insights, and actionable strategies.

On top of all the work Chris does, he is a proficient content creator, he co-hosts one of the top marketing podcast, Marketing Over Coffee with John Wall discuss marketing tactics, methods, strategies, and much more.

Topics discussed on the show:

• What is data science, and what does a Chief Data Scientist do
• How can brands better track attribution?
• Google Analytics and other methods
• Discovering trends from social platform data
• ‘Owned’ platforms vs ‘rented’ platforms
• How big of a role do you think data should play in setting your marketing strategy?
• Measuring a brand

Links: 

• Christopher S. Penn on Twitter
• Christopher's latest book: AI For Marketers
• Trust Insights

A big thank you to Christopher for taking the time to chat with us! 

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Thanks for listening, we hope you enjoyed this episode. Make sure to follow Tara at @missrogue & Carlos @carlospache_co on Twitter.

You can also check out Tara's YouTube channel; it has over 200 videos on digital strategy and online audience building. 

Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website trulyinc.com. 

Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco.