Branded content or content marketing is everywhere on the web. In a follow-up to Tara's Why Branded Content Doesn't Work video Tara and Carlos talk about what causes branded content and/or content marketing to fail, what brands and creators need to think about that will help their build a valuable audience. 

Let us know what you think! 

Our picks for Truly Social Heroes in this episode:

• Tara's pick: Drew McLellan's and the Build a Better Agency Podcast.
• Carlos' pick: Mikey Newman with his FilmJoy channel

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• Tara: https://twitter.com/missrogue
• Carlos: https://twitter.com/carlospache_co