This week on And Then It Went Viral, we speak to COO and President of Pushfire Marketing, Sean Dolan. We discuss a project he launched early in his online marketing career called Pimp this Bum. Sean and his father utilized a homeless man and his need for help as an experiment in optimization, and it ballooned into a viral story that was shared nationwide. The topic is both controversial and uplifting, and is a great study in viral marketing.

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