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Jake Tamarkin’s startup, Everyday Life, uses machine learning to match people who don’t fit the traditional mold of buyers with insurers eager for their business. Jake’s personal experience in buying a life policy surfaced this compelling opportunity.

Sponsored by Purdue University entrepreneurship and Peter Fasse, patent attorney at Fish and Richardson.

Highlights:

• Sal Daher Introduces Jake Tamarkin
• The Problem Everyday Life Insurance is Solving
• "... Basically, what they're saying is, if you're poor, you're riskier, because of this very blunt instrument that they're using, which is credit score..."
• What Sets Everyday Life Insurance Apart
• Everyday Life's Founding Story
• Why People Don't Want to Talk About Life Insurance
• "...We basically pivoted out of banks and into insurance companies and that's been going much better..."
• How Jake Tamarkin Came to Life Insurance
• Advice to the Audience

Topics: founding story, discovering entrepreneurship, software