This week, Joyce interviews sales guru, author, keynote speaker and the creator of The Art of the Big Sell, Lisa Copeland. Lisa was one of the top automotive dealers in the country before she sold her dealership and focused on helping companies and individuals connect their mission to their bottom line. Lisa started as a fashion major and started selling cars out of necessity after she wrecked her car. She got a job a dealership that would give her a demo car to drive if she sold 12 cars a month. Boom, that was her outcome and she did what she needed to to make it work. Joyce and Lisa talk about how it's essential that you determine your higher purpose in selling. If it's all about the money, you're not going to soar to your highest potential. These two discuss Lisa's philosophy around the BIG sell. That means connecting what you're selling to something bigger than your bottom line. Joyce and Lisa talk through different strategies to manage anxiety, especially if you're Type-A like Lisa, you're impulse might be the charge through without properly evaluating your options. There's nothing wrong with taking a step back, reassessing and coming back calmer and ready to win. If you're managing a sales team, especially a young team, this is the episode for you. Get the benefit of Lisa's years of experience running sales teams and guiding them to the top of their field. Connect with Joyce at her website, JoyceBone.com, sign up for updates so you can stay in touch! Find her on Facebook @JoyceBone or the Anxiety-Free Selling Page and on Instagram @joyce_bone.