Today, Joyce interviews seasoned sales coach and consultant with over 15 years of experience, Walker McKay. He started his career in finance and commercial real estate sales, eventually becoming one of the top producers at a national business development consulting firm. His secret? Abandoning traditional sales tactics, long leads and the hard pitch. Instead, he adopts a buyer’s mindset to close the sale. Tune in to hear all about his highly-effective methodology, No B.S. Sales School, that dispels every sales myth you’ve ever heard, teaching people how to get new business with no hot air, no rah rah, and no cheesy B.S.
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