ApexThis.Podcast

Claimed
A Business, Careers and Technology podcast featuring
 1 person rated this podcast

Best Episodes of ApexThis.Podcast

Mark All
Search Episodes...
In This Episode Project Dollar. Ever elusive, often spoken of, but yet to be published. I have to admit – this project has been in development hell. Coming up, a long-needed update on Project Dollar. Show Credits ApexThis podcast is hosted, produced, mixed, edited & music by Mark. Transcript About Project Dollar ApexThis is an indie publishing house self-generating its own projects. Or for short–my publishing imprint. Project Dollar is to be the first official project for ApexThis while technically not being that first project. Project Dollar will be a speculative memoir. What this means is that it will focus on personal finance and budgeting based on my experience and relationship with money with fantastical elements. Now, why has it been in development hell? Make It A Podcast At one point in time, Project Dollar was a blog. And from that blog, I gave small speeches about personal finance and budgeting relaying my experiences, and tactics I used to crawl out of debt. Through the act of creating my first podcast, I figured that this would be a great way to transform the blog content I had written. I decided to make it a podcast.With the decision made, I took all my blog posts, looked them over and marked the ones that would be great episodes and others that needed to be updated. As I delved further into the finance community and pondering attending Fincon, I began having doubts about my approach. I wondered if I really wanted to do a podcast about budgeting. The things I was blogging and giving speeches about were a particular moment in my life and how I overcame it. Podcasting seemed ongoing and the more I thought of it as continuous, the more unappealing the idea became. How About An E-Book? Wavering on the idea of Project Dollar being a podcast, I began to favor writing an ebook instead. This was an easy decision as it was something I was wanting to do at some point. I also thought that this would not be difficult and may have even portrayed this in past episodes. With existing content, and having performed a preliminary review, I thought that writing this as an ebook would be a walk in the park. I truly thought I knew what I was doing.I took the existing blog posts, outlined the ebook with them, and began to expound upon the blog posts. This part, at least, was a bit easier for me. I’ve been heavily writing non-fiction and technical writing documents and this ebook was not creative writing therefore, it was safe.Poor planning became apparent as I began to find gaps in the content that I was writing. In addition, some of the blog posts needed to be rewritten entirely. As I organized each post into chapters, the more problems I found. Maybe It Really Should Be A Podcast At times, I’ve definitely lamented on my thoughts of doing a podcast or book for Project Dollar. After deciding for it to be an ebook and restructuring the content, it seemed like it could actually work as a limited series podcast, based on the ebook. And because I enjoyed audio so much, I wanted to do a bit more.Here is where vignettes were added. The ebook and podcast would cover your basic A-Z type of information and I wanted my ebook to be a little different. Especially if I wanted some version of this as audio. Vignettes would play that part in adding short narrative clips in between episodes. These narrative clips would set up the theme for the episode with characters and other story elements. The more I played with this idea, the more I liked it. theme is what your story is illuminating about real life.Larry Brooks | Story Engineering To give you a short example of what that structure looked like the book and podcast would have a vignette first, to define the theme of the chapter and or episode, and then the content itself.It was here, in the vignette creations, where I discovered the theme of the content I was writing. This was not something I’ve identified before but discovering the theme of this project allowed me to view it in an entirely different light. This called me to recount Story Engineering by Larry Brooks in which he says that “theme is what your story is illuminating about real life.” This revelation pushed me to complete my first draft of the text that would serve as my ebook and limited series podcast. Things would change in the edit. Where We Are Today The edit is where your story can take its final form. It can also underscore the points in your story where you never intended to have highlighted, or accented. The edit is where I saw my theme permeate, where I saw the vignettes act as the underscore and where I decided to put aside the nearly nine thousand words I wrote.When I stepped back to the keyboard after some time off, I decided to dispense with the previous form of the ebook. I decided that the work would be what I spoke about – the story. Everyone can get the steps and how-to’s in a million places, but the story is what mattered. The story is what people can connect to. The story, if done right, can impart the reader on a path of reflection. As Alexander Chee wrote in his book How To Write an Autobiographical Novel when recounting the words Annie Dillard imparted on him: …everything’s been written, but also, the thing you want to write, before you wrote it, was impossible to write. Otherwise it would already exist. Your writing it makes it possible.Alexander Chee Thus, I am seventeen thousand NEWLY written words for Project Dollar. No longer an instructional how-to book, it is now a memoir collecting stories and experiences on personal finance. The vignettes previously created have and are being worked into the story. The main ideas for each chapter/episode are being retained and written anew in prose. As stated, I am a smidge over seventeen thousand words and while the first draft and first edit were completed, this is an entire rewrite. No new deadline has been set as I’ve set them before and they’ve been blown away. Not only because the project transformed into something else, but I, as a writer, lacked and continues to lack, in skill when tackling this style of writing. It proved more difficult than I thought.Project Dollar is coming along and I feel good about it. Though I will hold off from giving any dates, as once I finish this rewrite, I must edit it, draft it, edit it again, and ship it off for editing, and pick up the pieces once an editor destroys it. When the text is ready, the project splits, finishing off the rest of the book publishing technical items, and moving into pre-production for the audiobook.There is still a ways to go and I hope to have another update soon. The Process Now, before we close out, after going over a condensed history of this writing project, I want to highlight how I write.When it comes to songs, poetry, and other non-creative writing, I find it easier. When we get into other forms of creative writing, I have struggled as it has not been a focus for over a decade. Over the past several years, I’ve been making my way back in with writing short stories and experimenting. Therefore, the changing format of the project hit against a lack of skill which created a bit more struggle to get through. The result, an increase in time.Another aspect is that I write better when nothing is on the calendar. Between the meetup groups and other responsibilities, my anxiety kicks in and I don’t start writing projects because I need to get immersed. I’ve attempted to sit down every AM and write. That always resulted in planning or organizing the story but not writing. I’ve attempted in the evening to sit down and write, but there are other tasks I have to prep for on other projects.As it stands, three ways work for me: The first way – Clear calendar. No appointments, no to-do’s, no obligations mean Mark can sit down at the computer, dive into the world, and write. The second is late-night weekend writes. This does have a condition on the clear calendar as I cannot have any morning appointments or early afternoon events. I can sit and write to 4am, and crawl into bed when done. The last method does allow for calendar entries to exist but requires a complete mental focus on the writing task. This means that all the tasks I perform that day MUST be low powered tasks. A recent example is the recording of The Productivity Lab podcast. While a 7 pm recording time, anxiety did creep up but I started the morning, around 9 am, with outlining scenes I needed to write and working through some challenges and chapter themes. I then did laundry, cleaned, and went grocery shopping before sitting down to write a word. All the while, my mind was at work, focusing on the singular task, of how to approach these scenes. When I was finally able to write, the words came flowing. Such a thing cannot be done if I must focus creative energies on other demanding items. Good luck if I am trying to write after a day of work.This is all to say, I am a slow writer, and thus far, the only 3 techniques have worked for me though I am always trying to find something that works better and would allow me to write faster, regardless if an item is on my calendar or not.Ridiculous? Tell me about it. Closing And that is Project Dollar. I hope that gives a little slice of what I’ve been up to, what this project is, and why it never seems done. Writing isn’t easy, but it’s fun. The post Project Dollar: An Update appeared first on ApexThis.
In This Episode Who inspires me? In this episode, I share those who inspire me in some form or fashion as I take this side hustle journey. Timestamps Intro Title & Music 0:00.000 Introduction 0:44.349 The Futur 1:20.856 Flux 2:35.217 Resourceful Designer 3:19.599 Fizzle Show 4:03.366 Heart Breathings 4:48.590 Scott McKenna 5:47.168 Underconsideration 7:27.348 Closing Remarks 9:09.725 Outro 10:11.364 Show Credits ApexThis podcast is hosted, produced, mixed, edited & music by Mark. Transcript Inspiration. The mental stimulation that prompts you to act. That incites you to create. That goads you into your own momentary revelation. We all have it whether it be people in or out of your field, a memory, or an image.My inspiration comes from a variety of sources that I have used to guide me within the business world for creatives and to guide me towards my own endeavors. Without further ado – here are some folks that inspire me – and a word of warning, it heavily features designers, if not, all designers: The Futur An education platform for creatives in the graphic design, and typography led by Chris Do. I found this YouTube channel based on my own personal research in graphic design tips and they had a great set of videos about the use of type, color, etc. They would review designs from those in the community and break down their own poster designs. Then I discovered another side to their videos. Business advice.Chris would host panels where he would talk to creatives on how to price their services, and how to negotiate with customers. The best are the role-playing videos where Chris is either the client or designer showing how creatives can better support their arguments and or lack of argument, for their pricing.Even if you are not into graphic design, I still believe the business aspect of the videos are great in helping you wrap your mind around pricing your work, and or pitching yourself to potential clients. Flux Another independent creative that I follow is Ran Segall. He shares daily videos covering many topics such as How to estimate time for your projects or time management. He is one of the creatives that I follow directly as I like to see how independents run their business, what tips they share, and what ups and downs they have. For Ran, he doesn’t just share the good, but he shares the bad as well which is all the more important to learn from. Resourceful Designer There is a podcast on this list! This podcast is hosted by Mark Des Cotes. I briefly met Mark at Podcast Movement in 2018. At the time I was heavily focused on graphic design due to other projects and this embarked on me adding Mark to my list of podcasts. Like, Ran, you get a behind the scenes of his day-to-day as a designer running his own business. You hear about his struggles as well as tips that other designers or business creatives can put to use. Fizzle Show *Gasp* Another podcast? The Fizzle Show deals with online and small business owners. They give tips and advice on running your business and help navigate you through some challenges you may encounter as you start your own business. Not only is there a podcast but they also have courses if you want to take it a step further and put your ideas to action. Heart Breathings A writer! A self-publishing writer!I found her YouTube channel based on book planning as she had a series of videos that covered this very topic. I found the videos informative and started to peer into the rest of her catalog. In doing so I found that she self-published her own books and her videos discuss a lot of the behind the scenes with writing – planning, organizing, retreats, motivation, and so much more. The small glimpses she provides inspires me to continue and arms me with the knowledge to self-publish myself. Scott McKenna Scott runs his own video production business that focuses on wedding videos and has grown from there. I found him when I was researching how video production companies run, their structure, how they gain work, as well as editing tips and best practices. This speaks to the larger idea of me seeking out video and film editors to learn the craft as there was little in the way of story editing with audio. Or at least that I could find.Scott, shares a behind the scenes look as he grows his business and his learnings and failures in doing so. He also shares tips, best practices and more as he tackles each facet of his business. UnderConsideration A duo design studio from married couple Bryony Gomez-Palacio and Armin Vit. They are the only addition to this list that is not a Youtube channel or a podcast. Instead, they run the popular Brand New blog and conference that reviews brand identities and logos.Now – they are a bit special because this is where I get – stalker-ish. Hear me out – They have inspired a lot of how I present what I do. As I continue on my journey I have shaped my own messaging and description of what I am looking to get out of ApexThis and I have paired it down a bit and this is entirely inspired by UnderConsideration.Their description of “generating its own projects…” phrased exactly what I envisioned when starting my journey. And this isn’t to them single-handedly as I also referenced film directors to help people get a better grasp. I’ve followed a lot of their projects, their conference designs, podcast interviews, and I’ve even, briefly, emailed with Armin seeking his advice on running conferences. I really dig their work and I appreciate Armin sharing his knowledge and experience. Closing And there you have it. Creators that I follow that inspire what I do. I may not be ready to execute on a lot of the ideas brought forth at this time but it is good to have the knowledge lurking around within my mind. It just doesn’t stop there. A well known audio engineer/producer in the music world once said, don’t just look at the people that inspire you and what they do, look at who inspired them only then you will be able to put together how they create what they do.Your takeaway? Look at who inspires you in whatever form or fashion, and then look at who inspires them. You never know what you’ll find. The post Inspiration appeared first on ApexThis.
Fresh out of the design studio, here is our new logo and branding for ApexThis: Old Logo New Logo Why To start, the goal was to create a brand identity that can be adjusted over time. In 2020, I am pushing through with executing on projects I’ve been wanting to get done and out the door. That means publishing. I felt it important to at least have an actual logo in place before I start publishing books.Furthermore, I added a task to update the logo and branding in Jan 2018. This would now make it 5 years since the initial design. It was due for a refresh. Logo We (I) sent our design intern (me) to do some training and we are happy to say that he (me) is now our Principal Designer and was able to keep the branding update in-house instead of hiring externally. The logo took a while to explore and came down to a triple bar-style during a lettering class I took. Thinking about what ApexThis was and what the future looked like, publishing was at the forefront. Audio & Paper. I incorporated a digital waveform and a stack of books. The middle bar I opted to add the accent color to really make it stand out that it is a book while also softening the corners. I thought it was a good representation of my focus to publish print books and ebooks, as well as audiobooks and podcasts but hopefully not making it too on the nose. Logo Variations Identity The original logo used a similar color scheme, grey with turquoise. The type was Verdana and it was created in Photoshop which was completely the wrong tool to use. With the new logo, we have opted for Franklin Gothic URW for the primary type using Demi and Book for the weights. As the secondary type, I have selected Open Sans. The secondary type does morph to a primary in the event I use tools where Franklin Gothic is not available. Typography The colors have shifted a bit by using a darker grey, a deeper red, and turquoise. A neutral color was added to make it more flexible with the accent colors of turquoise and red: Color Palette Social Media For use with social media, I pull the colors, type, and style, to create templates that I can use for specific purposes. This also pulls in a piece of the identity from the logo and that is a paper style. The templates colors do have a bit of grit and texture to make it resemble paper, soft shadows to show depth and layers with multiple colors or sheets that “slide” back to reveal an image or text leaving a preview of another page on the edge.Not every post will use these templates, but, it’s an identity system I am creating for use to make the brand recognizable. Here are a few social media examples: Podcast Art Along with the branding was new podcast art that followed the same identity system. First, here is the old podcast art: Old Podcast Art Now, the new podcast art using a paper cut-out style: New Podcast Art It was really fun creating the podcast art and it allowed me to learn new techniques in Illustrator. For starters, I love paper art. And I wanted to continue this “paper” design from the social media templates to the podcast cover art. The art features a cutout design, with texture over the colors, and soft shadows to show depth. I also wanted the brand colors to reside under the cutout with sliding sheets of paper. Other Applications You will also apply the logo to letterheads and business cards. And thus I wanted to see how that would look as well. I mocked up a business card and a book cover: Business Card Book Cover Time, Training & Costs Training First, I need to admit that I have a head start. I have an old past with web design, and I have followed the design community for a while. In 2019, I’ve watched countless design videos on typography, lettering, etc. I then put it to practice with a live lettering session with Scott Biersack where I developed the initial logo. Next, I enrolled in courses from The Futur where typography, stylescapes, logo design and more were covered. There I followed along, practiced, and put what I learned to work. As always, I track my time and cranked out 13 hours in training: Project & Costs Training has it’s own costs because it takes away from you, or your employee, performing work on the business. The 13 hours for training IS an investment of time and money.Second, you have time for the execution of the project itself. Even though this was an in-house project, you need to have a budget if you are to weigh doing this project externally or internally. Lastly, I also wanted to know what I would charge others as an amateur designer. A potential alternate business line. Hours This project consumed 12hrs and 24 minutes of time: It felt a bit longer, considering that I worked out the logo rough sketch a year prior. Even though it is not final, I will continue to track time to any branding update efforts. Cost If I was to charge a client for this project, on what I delivered thus far, it would be priced at $2254. This price includes the operating cost of my business, my employee rate, rates for deliverables such as research, logo, and brand identity, and as always, profit.With that in mind, the total cost for the in-house branding effort jumps once you include training time to $3000. Though it is hard to put a price on training if you are improving skills that go a long way on future projects. Final Thoughts This was a fantastic project to work on and I am happy that I kept it in-house. The design isn’t final as I will continue to adjust and tweak as needed, but the foundation is there and is more than I had before. The post New Logo & Branding Update appeared first on ApexThis.
In This Episode Mark cover’s the focus for Q3, projects and more. Show Credits Main show hosted, produced, mixed, edited & music by Mark. BlogScript Welcome to ApexThis.Podcast. A chronicle of my journey to start a publishing side business. This will be a behind the scenes look at what I’m doing to make that happen. I’ll share tips and best practices that I learn along the way. Tips that you can use to start your very own indie publishing journey and share your voice with the world. Coming up…An update on ApexThis and the future. The end of June was a busy one as I needed to plan Q3 of 2020. And as such, I wanted to share what Q3 looks like as I start back to what ApexThis was supposed to be 3 years ago. The Process A quick reminder of my process—I plan yearly by outlining what I want my focus to be and what I would like to have produced by the years end. I then take this and break it out into milestones or quarters. The quarters are broken down to monthly items, and then the monthly into weekly. In all of this, I use themed days where I bulk the work I need to do. This helps when I am planning the month and or week with the tasks I need to complete. What’s In Q3 Here is a break down of what I want to focus on for Q3. We will run through the defined focus for each month in Q3. Follow up on these items will be done in monthly update episodes. Please note that these will only be ApexThis projects and not other endeavors I am involved in. So, let’s get started. July For July, I estimated an available 92 hours to work on side projects. This time was then broken down for the items I chose to focus on, excluding minor things that pop up. Primary Focus Project Dollar – 26k Words | 34hMixtape Manuscript | 5h Project Dollar is a small book that I am working on. If you’re a long time listener then you may have heard about this project countless times. Mixtape is a poetry collection. I am in the process of a second revision to finalize the manuscript before we get into formatting, etc. Secondary Focus ApexThis Podcast – Two episodes | 12hYouTube video – 1 video | 6h I may be biting off more than I can chew but I hope to produce two podcast episodes per month; one monthly update, and one focused on particular topic. I also want to produce one YouTube video but this highly varies and would likely be repurposed content of this podcast. Though, I can say that I’ve recorded a few videos on planning for Camp Nano, my business A5 planner and entering my Q3 data into my digital tools. Aug For Aug, I estimated an available 106 hours for side projects. Here is the Breakdown: Primary Focus Mixtape FormattingRevise “Waited” I am hoping that if I can finish edit in July or early August, that I can spend time formatting Mixtape in preparation of publishing this. “Waited” is a short story I wrote in June as a break from leaving Austin Podcasters and to get me back into the process of writing creatively. Since, I’ve toyed with the idea of actually publishing this under ApexThis. As such, I’ve moved this personal project onto the ApexThis roster for further development and that starts with the first revision. Secondary Focus Mailing ListWebsite PrototypeApexThis Podcast – Two episodes | 12hYouTube video – 1 video | 6h I want to researching mailing lists for ApexThis and see if it is worthwhile. I also want to update the website as it is sorely needed, thus I spend some time creating a prototype to see what I want to build. As always, continiuing with podcast episodes and a YouTube video. Sept The last month in the quarter has a budget of 90 hours. Primary Focus Edit & Revise Project DollarPublish Mixtape“Waited” external edit / illustration The expectation is that I would have completed a complete first draft of Project Dollar and given myself some time away from the text to come back and start editing and revising it. My expectation is also that I would have finished formatting and everything else for mixtape to publish. And lastly, that I would have completed revisions for “Waited” and send it off for an external developmental edit. I think these are wishful thinking and that they will get pushed to Q4. Secondary Focus Website RedesignApexThis Podcast – Two episodes | 12hYouTube video – 1 video | 6h Also, wishful thinking is the website design but if I restrict the time I put towards it, I think this can be completed. There isn’t anything particularly difficult but I do want to ensure I have proper time for writing. Thus, throughout Q3, July, Aug, & Sept, the projects I will be working are Project Dollar, Mixtape, and Waited, for writing related projects, with secondary projects of this podcast, YouTube, and Website. As mentioned, I believe some of these will get booted to Q4. This is the first quarter where I am primarily focused on ApexThis projects and thus I am working out my cadence and throughput. As the primary work is writing, the time can shrink or expand based on how focused I can be in the moment of writing. In Closing That is how Q3 has been shaped and planned. Each month will be tweaked as we enter it depending on the progress made on the previous month’s items. These items do exclude other outside responsibilities such as my actual day job, other projects, social life, health, and more. If you’re curious about the tools I use, I have put up a video on YouTube from my Q3 planning session that shows the tools I use, and I how I digitally structure my Q3 outside of my business planner. In the next episode we will have a July monthly update with the results for the items I chose to focus on. Until next time. The post What’s In Q3? appeared first on ApexThis.
In This Episode A bit late is better than never. This is the July 2018 monthly report. Links Austin Podcasters Cashflow Diaries Microcosm Publishing Smart Passive Income Toggle Time Tracker Trello Google Keep Show Credits Hosted, produced, mixed, edited & music by Mark. Blog Why Publish A Business Report? Publishing my business report allows me to reflect back on the month to see what I did or didn’t do so well. Lastly, I have read blog income reports such as SmartPassiveIncome and I like to see what they have tried. It is a form of motivation for me and I hope that this can be one for someone else. Be sure to check out CashFlowDiaries for bloggers that share their blog income reports. Or one that I’ve recently found from publisher Microcosm Publishing. July 2018 Business Report Disclaimer: Any income reported will only be reported as “cash” in hand. If it did not deposit into my account, or if I didn’t cash a check, then it does not count as income. Additionally, income will only be reported for ApexThis business and not for personal income. I may discuss side hustles for additional side income, but only income in which I represent ApexThis will be counted.  Income/Investment Report Investment – $0.00 Expense Report RawVoice (Blubrry) – ($12) Blubrry is a service I used to host the podcasts for Admins of Atlassian and ApexThis. It has built-in integration with WordPress making it vastly easier to upload and maintain the podcasts. Google Apps – ($10) I use Google Apps for email primary, docs and drive. It’s also great to use my Google account as authentication to other services and apps. Adobe Suite – ($54) Zero – ($9) Overall Total Income/Investments – $0 Total Expense – ($85) Total Net – ($85) Hours Worked Time Logged – 21hrs     What Happened? Business Administrative – 2hrs 45m What is administrative? Oh you know, budgets, planning, and all the other non-fun stuff. I’ve been cleaning up a lot of mini-projects to get them out the door as well as reorganizing, planning, and idea dumping. This also includes research and work getting a sales permit. Which leads to the next thing…the store. Podcast – 5hrs 27m This is time for the June monthly update. For this time, I included this entire blog write up, recording and editing. I think the write-up should be separate since it aligns more with business functions as I am reviewing some goals (listed and unlisted) as well as other things. Going forward, I will track the compilation and reflection of data separately from the actual recording. Store – 3hrs 30m Last month I stated that I was creating a store, primarily to help support the Austin Podcasters community by selling awesome t-shirts. I will also be slipping into other basic t-shirt designs and hopefully in the future, other fun experimental projects. Though, I must say that this isn’t a big launch effort and isn’t really my main focus, therefore, don’t expect me to launch an Ugmonk or Johnny’s Cupcakes t-shirt shop. Project Dollar – 1hr 40m Rough draft? Done. I’ve printed half of the episodes to start my review and edit. There has been some time away from my writing to develop new eyes. The plan is that once I get the edit done, I’ll make those changes, and perform another review. I then plan to possibly work with an editor to ensure everything is good. Once done, the pre-production phase will be complete and I can then start production. Podcast Movement – Time Off In July, I took a week off to attend the podcast movement, and I had such a great time. Unlike last year, I am not making any dedicated podcast episodes for my experience but I do have a write-up! Why? This is a topic at the upcoming Austin Podcasters Meetup and I figured it would be good to write down my key takeaways. Turning Down Opportunities I was offering an opportunity recently and it was something that I was excited about. After taking some time to explore the opportunity, taking notes, crunching numbers, I found that I was saying yes to one more thing. After delaying work on Project Dollar for six months, I wondered how this opportunity would get me to where I want to be during its estimated 4-month project time? Unfortunately, I would not move one step forward for ApexThis but it would be quick money for sure. Not every opportunity is right for you at the time, and this one was not right for me, at the time! Saying no felt like the right decision, and I’m happy that I did. Hopefully, I can explore it again in the future since its already on my roadmap. What’s Next? Iterate For quite some time I’ve been obsessed with trying to make things perfect and in doing so those things never progress. I got caught up in trying to make sure something was absolutely perfect before I could move on to the next thing, but I would always inevitably find something else to fix and the cycle would continue. It took a while to notice this but when I did, I gave myself a big ol’ facepalm. What was I doing? I knew better than that! Somewhere along the way, I’d wandered off my path but I’ve found it through iteration. Lettering by Mark Askew Instead of focusing on making it perfect, I make it the best I can and release. I then look back on what I could have done better and what I did well and apply that on the next project. I think this is also where many people get stuck in starting their podcast. They believe that it needs to be perfect at launch not realizing that they will get better with each release they make. With each iteration. In short, iterate! Improve with each writing, each recording, and each project. Don’t get stuck trying to make something perfect. Perfect doesn’t exist. Speak I’ve given a few talks this year ranging from podcasting to system administration and I have another one coming up in September. The best part about giving a talk is interacting with folks after. I’ve been very lucky to have been asked and I hope to be able to do more in the future. Write Last month I stated that I would be finishing up some articles and getting back to Project Dollar. I’m happy to say that I’ve been getting those out the door! These articles had a mix of being cathartic for me since they allowed me to reflect, they’ve also allowed me to build keynote presentations based off previous and or upcoming talks, and they’ve given me the delight of marking something done. This next month I plan to: Publish an article on using Trello with your podcast, Publish an article on my attempt to build branding with the Austin Podcasters Conference Publish an article on Podcast Movement 2018 Recap Complete first edit/development edit of the first 4 chapters of Project Dollar Learn More and more I find myself saying to “be a student of everything” and I am finding more and more that it is true. I continue to seek out sources of information from other industries and professionals to see how they’ve done–and are doing–things. I’ve even reached out to entrepreneurs who I admire from a distance to seek their advice. Besides this, my pieces of learning have been from books. Last month I finished The Brand Gap by Marty Neumeier and Published. by Chandler Bolt – I received at Podcast Movement. For this month, I am looking to complete reading of Out on the Wire by Jessica Abel. It’s been a good read and I think it is about time I finished it. Out on the Wire by Jessica Abel Podcast I’ve been thinking, what else can I do with this podcast? The first season of getting started has been in the books, and I’ve been thoroughly focused, or unfocused one could argue, with getting other things going. Though, I like doing the monthly podcast with behind-the-scenes updates. To be honest, I do have a list of ideas for a proper season 2, but the time it takes to write and produce those along with Project Dollar will not be possible. Therefore, I ask you…what do you want to see or hear about in these monthly updates? Email me at [contact] \@\ [apexthis] or tweet me at apexthis. I’d really like to hear your thoughts. Until next time     The post July 2018 Update appeared first on ApexThis.
We talk about podcast formats and help you to define yours. The post E8 – The Format appeared first on ApexThis.
This is the August 2017 monthly report. I talk about my goals, focus and what's next. The post August 2017 Update appeared first on ApexThis.
In This Episode This is the October 2018 monthly report. Links Austin PodcastersCashflow DiariesMicrocosm PublishingSmart Passive IncomeToggle Time TrackerTrelloGoogle Keep Show Credits Main show hosted, produced, mixed, edited & music by Mark. Narration Intro Teaser– Recorded at Spitshine Studios– Post-production by Mark– Ambience, Night Life by InspectorJ licensed under CC BY 3.0– Creature deep growl by vykroft licensed under CC BY 3.0– Creature Pant by JuliusMabe licensed under CC BY 3.0 Blog Why Publish A Business Report? Publishing my business report allows me to reflect back on the month to see what I did or didn’t do so well. Lastly, I have read blog income reports such as SmartPassiveIncome and I like to see what they have tried. It is a form of motivation for me and I hope that this can be one for someone else. Be sure to check out CashFlowDiaries for bloggers that share their blog income reports. Or one that I’ve recently found from publisher Microcosm Publishing. October 2018 Business Report Disclaimer: Any income reported will only be reported as “cash” in hand. If it did not deposit into my account, or if I didn’t cash a check, then it does not count as income. Additionally, income will only be reported for ApexThis business and not for personal income. I may discuss side hustles for additional side income, but only income in which I represent ApexThis will be counted.  **Numbers in parenthesis are negative values. Revenue/Contribution Report Contribution – $0.00 Expense Report RawVoice (Blubrry) – ($12)Google Domains – ($12)Google Apps – ($11)Adobe Suite – ($54)Xero – ($9)Sales Tax – ($8.39)Genuine Joes – ($33) Overall Owner Contributions – $0Gross Income – $0Total Expense – ($139)Total Net – ($139) Hours Worked Time Logged – 39hrs What Happened? Finances Things are getting back to normal regarding expenses. The two additional items outside of the normal are the Genuine Joes expense for booking room for the Austin Podcasters Meetup and state sales tax that I had to pay. Time Breakdown In comparison to the two previous months, I’ve worked fewer hours for the month of October and that comes in for a total of 30 hours. Here is how that breaks down: Blog – 30m I continue the trend of minimal blogging hours as I focus primarily on other things. This time was focused on creating a links page that I can use on Instagram and Twitter. This is a custom page on my website that consolidates any links I want to promote. Business (Administrative) – 7h 16m This contains administrative time for answering emails, collecting finances and more. ApexThis.Podcast – 4h 51m This is time spent recording and editing the September Monthly episode. Austin Podcasters – 11h 33m My time for the Austin Podcasters was focused on workshop planning, hosting the meetup and the “Friday listen” blog post and a custom consolidated links page.  Project Dollar – 4h 55m From 45 minutes in September to nearly 5 hours in October! More detail here in a few. Training – 9h In October my Post Production workshop classes started and will complete by the time of this post/podcast. The focus is on film post production but the concepts still apply. This training is great it helps me solidify and learn new things I didn’t know before. Without Project – 1h 11m This is for Pomodoro Breaks. I’ve set Toggl to run the timer for 25 minutes and then to stop the activity and break for 5 minutes. This allows me to break out work into smaller chunks (sprints) and then take a break to get some tea, stretch the legs, or whatever. Of course, if I don’t want the break, I can just hit the “continue” option. Theme October’s theme was EDIT Edit was my theme for the month as I honed in on completing my editing for Project Dollar. This didn’t really have any other meaning behind it than “Get your editing done!!!” And that, I did. Goal Completion I had a few goals last month, so let’s see how I did: Complete first edit – SuccessComplete first half of 2nd draft – FailResearch Editors – SuccessRead 75% of Story Craft – Fail 2 out of 4. I get an ‘F’ for my October report card! Another F for the second month in a row. Arg! What’s Next? Write Project Dollar For this next month, I am focused on completing the second draft. I believe that I’ve been so slow on the second draft because I’ve been really wondering if what I wrote is good or good enough. I’ve been looking at the structure and trying to figure out if it makes sense. Where do I need to expand or constrict the story? Does it make sense? Is this good enough for audio? Is this good enough for a book? Ultimately, I’ve found myself getting into my head and that is delaying progress. Buckle up, Mark, and get this done! This next month I plan to: Complete 2nd draftBook editor Learn I’ve lost interest in Story Craft by Jack Hart. I set a lofty goal to have read at least 50% of the book by September’s end and I was only at 20%. While I’ve made it to 50% for October, I am not enjoying the read anymore. I get what it is trying to do in regards to showing story examples and what reporters are doing to build and write a narrative but it’s just not sitting with me and I don’t have any interest in continuing the read. Story Engineering is a book I picked up briefly and have gone over the outline and have discussed this book with a few writers locally but I’ve shelved this to read a little later. My goal for November is to read Writing the Breakout Novel by Donald Maass followed by Just Write. Why? I’ve seemed to have joined a writers book club in which we read and then discuss how the book applies to our writing and how we have or can use the information learned. Reading Goal Read 35% of Breakout Novel In Closing October was so great since I completed a big goal and that was completing my first edit. Now to climb the mountain of writing that second draft. Until next time The post October 2018 Update appeared first on ApexThis.
In This Episode This is the February 2019 monthly report. Links Austin PodcastersCashflow DiariesMicrocosm PublishingSmart Passive IncomeToggle Time TrackerTrelloGoogle Keep Show Credits Main show hosted, produced, mixed, edited & music by Mark. Blog Why Publish A Business Report? Publishing my business report allows me to reflect back on the month to see what I did or didn’t do so well. Lastly, I have read blog income reports such as SmartPassiveIncome and I like to see what they have tried. It is a form of motivation for me and I hope that this can be one for someone else. Be sure to check out CashFlowDiaries for bloggers that share their blog income reports. Or one that I’ve recently found from publisher Microcosm Publishing. February 2019 Business Report Disclaimer: Any income reported will only be reported as “cash” in hand. If it did not deposit into my account, or if I didn’t cash a check, then it does not count as income. Additionally, income will only be reported for ApexThis business and not for personal income. I may discuss side hustles for additional side income, but only income in which I represent ApexThis will be counted.  **Numbers in parenthesis are negative values. Revenue/Contribution Report Contribution – $4500.00 Expense Report RawVoice (Blubrry) – ($6)Google Domains – ($12)Google Apps – ($11)Adobe Suite – ($57)Xero – ($9)Shopify – ($333)Genuine Joes – ($33) Overall Owner Contributions – $4500Gross Income – $0 Total Expense – ($428)Total Net – ($4072) Hours Worked Time Logged – 19hrs What Happened? Finances Normal stuff – I added new funding for the year to pay for subscriptions, product sample costs, and maybe enough for the Podcast Movement conference. Though I will be adding another conference to the list this year that is back in my hometown but in comparison to last year, I may have budgeted just enough to cover the year. Let’s see how it goes. Time Breakdown If you’ve read my post It’s Ok To Breathe then you would know that I took a little time off for me. Since, it’s been a slow start to get back into the side hustle habit. That includes tracking time Blog – 1h 46m As an announcement of sorts, I wrote a blog piece called It’s Ok To Breathe and published it on Medium as well. To be honest – this blog was for me. I never intended to take such an extensive break from things but there were other priorities that needed my time. Business (Administrative) – 2h 13m This contains administrative time for answering emails, collecting finances and more. It’s all the boring stuff you never want to do as a business owner. I say boring as I rather be creative. I’m an artist! Austin Podcasters – 11h 20m My time for the Austin Podcasters was focused on workshop planning, hosting the workshops and building downloadable content for the community such as a planning book that I had originally intended for physical format. It’s pretty funny, I was actually prepping and planning to hand make a few legit books but I turned down my hype and I am very thankful for it because the production cost in money and time would have been expensive. Project Dollar – 1h 51m I started on draft 2 and I feel much will be a rewrite but I am down for the challenge. R&D – 50m A new category. I’d figured that I would track time also spent exploring other creative ideas and or opportunities. Small smaller efforts and others are potential projects after Project Dollar gets out the door. The time spent here was for a writing project in particular. Without Project – 1h 11m This is for Pomodoro Breaks. I’ve set Toggl to run the timer for 20 minutes and then to stop the activity and break for 10 minutes. This allows me to break out work into smaller chunks (sprints) and then take a break to get some tea, stretch the legs, or whatever. Of course, if I don’t want the break, I can just hit the “continue” option. Theme February’s theme was NOTHING Sorry, I didn’t work off a theme for the month. Goal Completion I had a few goals last month, so let’s see how I did: Complete first half of 2nd draft – FailRead of Atomic Habits – Success 1 out of 2. I get an ‘F’ for my February report card! What’s Next? Write Project Dollar For this next month, I am focused on completing the second draft. I am still at the same progress I was last month but it’s gotten better and I know the direction I want to take things on draft two. This next month I plan to: Complete 75% of the 2nd draftResearch book editor In Closing I am trying to focus on writing as much as I can as I truly need to get projects shipped this year. I need to walk the walk as well as talk the talk. In addition, it’s never too late to share – I will be cooking a few more episodes to share some of my favorites of last year as well as a shoutout episode. Until next time The post February 2019 Update appeared first on ApexThis.
In This Episode An update on ApexThis and the future. Show Credits ApexThis podcast is hosted, produced, mixed, edited & music by Mark. Blogscript Welcome to ApexThis.Podcast. A chronicle of my journey to start a publishing side business. This will be a behind the scenes look at what I’m doing to make that happen. I’ll share tips and best practices that I learn along the way. Tips that you can use to start your very own indie publishing journey and share your voice with the world. Coming up…An update on ApexThis and the future.<music> <Episode 3 Intro Clip> Those words were spoken into my recorder in Dec 2016, and released to the world Jan 2017. A little over 3 years later, I am here to announce that I have stepped away from the Meetup I started. And here is why… The Why As you can tell, we are in a global pandemic, and still suffering it here in the US, there are important protests happening demanding change, millions have been laid off from work, and many may be put out of their homes due to the overwhelming lack of support for workers and small businesses. BUT, we are not a political podcast. The point is, this has called to my attention and brought forth some thoughts I’ve been surpressing. If you’ve been listening to this sparsely updated podcast, you can derive a theme, a lack of focus. And you would be right. Despite my want to focus on ApexThis and my writing, I’ve never been able to truly do so and that is because I started too much, too soon. When I decided to focus on writing, I decided to ALSO start a Meetup and when the Meetup grew with real live people, I gave focus to that. Eventually, podcast episodes would fall out, videos, and writing would die off and I would focus on planning meetups, talks, 1/1’s, etc. More and more it was removing me from my focus. A focus that was lost when I started the Meetup.With Covid, my anxiety increased, and I started to really rethink my projects and what I wanted out of life. Focus Realignment 2019 saw a big change in how I worked given that I was coming out of a burnout. I prioritized more self-care days and shrank my “work hours” so that I wasn’t running 100% everyday. The workload didn’t go away and instead increased. I re-read Atomic Habits by James Clear, I read Getting Things Done, by David Allen as well as many other productivity books and I changed from focusing on goals, to focusing on process. While I had a goal to write and many writing projects, my process in writing was non-existent. I asked myself “If I were to write more, what would I need to leave behind?” With that question in mind, I came across a blog from Julian Shapiro, founder of Demand Curve and writer. He has several guides and blog pieces that he wrote and one was entitled “What to work on.” In this, he broke down his analysis of finding out what interests or excites him and what he values from his projects. In his writing this line stood out to me: Determine which path you’d be more regretful not having pursued by the time you’re 80 and are reflecting on your life choices. And so I asked myself a few questions: What would I regret not pursuing when I am 80? Writing & Publishing. What am I doing to not have this regret? Nothing. If I were to focus on writing & publishing, would I have time for anything else? No. Would that be bad? No. The Future With stepping away from Austin Podcasters, I spent the month of May ramping down on its tasks, giving a talk, relaxing and planning. Hey, I even wrote a 6700 word short story. The first creative writing piece I’ve completed in over a year! And now I am writing Project Dollar for Camp NaNo.What does this mean?I have been transported back to 2017. Back to that excitement of finally declaring myself a writer. And back to that lust to write. And in doing so, I’ve been looking at my plans and revising them to meet my revised focus. As I stated earlier, I am now more interested in the process than I am the goal. I am more interested in writing, and the byproduct of that is publishing said stories, creating podcasts, and more. Granted, I am 3 years behind but it’s never too late to start. Closing Thanks for sticking with me as I’ve attempted to juggle multiple responsibilities. With no longer running Austin Podcasters, I’ve freed up over 180hrs per year, according to my time tracking data. I wonder what I can do with that time?As you’ve noticed, we skipped the corporate meeting episode, but in the next episode we will cover Q3 focus and continue with monthly updates and other supplemental topics regarding writing, publishing, & productivity . Though it would be productivity in how I am applying it to my writing.For general productivity, I host a podcast with a friend called The Productivity Lab – we test various tips tricks and methods of getting stuff done. Those same tips, I apply to my writing. I’m excited for the future and I know that I just have to do the work. I’ve been honest with myself where I was lacking. And I’ve removed many, many of those distractions. I love Austin Podcasters and the community but I was on the wrong train. Now I’m back on the right one and I want to get it moving again. Let’s get this train moving again. Until next time. The post Take Two: Electric Boogaloo appeared first on ApexThis.
I talk about news stories and articles about podcasting and the podcasting market. The post E6 – The Future Of Podcasting appeared first on ApexThis.
This is the September 2017 monthly report. I talk about my goals, focus and what's next. The post September 2017 Update appeared first on ApexThis.
Join me in this impromptu recording as I figure out what I need to participate for the first time in a NanoWriMo event. And when I say impromptu, I mean “we’re doing it live!” Camp NanoWriMo is a smaller version of the annual NanoWriMo that happens in November where your goal is to write 50k words by the end of the month. Camp Nano occurs in April and July where you set your own goals. For July, I will be resuming an active project but first need to find my target word count and break down how much I need to write to hit that goal for Camp NanoWriMo. The Project & Goals Back from the video? No? It’s a bit long, I admit. Something to throw on in the background. So, here are the details for ya: Project = Project DollarDays = Mon, Thu, SunTime = 8hrs per weekTarget Word = ~43kCurrent Word = ~17Word Goal = ~26kWords per week = ~6kWords per hour = ~1k This will be the most audacious writing project I’ve ever taken. I’ve never written 26k words in a single month, let alone a whole year!As I stated in the video, if I miss word counts, that’s OK. The most important thing is the process and that is me writing!Wish me luck! Video References What is Camp NanoWriMo – https://nanowrimo.org/what-is-camp-nanowrimoMy Writing Log Template – https://askmark.io/my-notion-writing-log-template/The Productivity Lab – https://tpl.show The post Plan Camp NaNo w/ Me & Planner Flip Thru – Video appeared first on ApexThis.
This is the June 2018 monthly report. I catch you up on what I've been up to. The post June 2018 Update appeared first on ApexThis.
This is the January business report aka blog income report. I talk about my goals, focus and what's next. The post E5 – January 2017 Update appeared first on ApexThis.
In This Episode This is the February business report aka blog income report. I talk about my goals, focus and what’s next. Links Cashflow Diaries Microcosm Publishing Smart Passive Income Austin Podcasters Meetup Toggle Time Tracker Show Credits Hosted, produced, mixed, edited & scored by Mark Blog Why Publish An Income Report? Publishing my quote-end-quote […] The post February Update appeared first on ApexThis.
I talk about how music is used to set the mood of your show as well as where and how to get music for your podcast. The post E10 – Music appeared first on ApexThis.
This is the May 2017 business report. I talk about my goals, focus and what's next. The post May Update 2017 appeared first on ApexThis.
I share my thoughts and clips from Podcast Movement 2017. The post Podcast Movement Postmortem 2017 appeared first on ApexThis.
Since I'm starting a publishing business, what do I need? The post E4 – Publishing appeared first on ApexThis.
I need a user group, do you? The post E3 – The Meetup appeared first on ApexThis.
What I've read in the world of podcasting. The post E8.5 – In The News appeared first on ApexThis.
This is the March business report aka blog income report. I talk about my goals, focus and what's next. The post March Update appeared first on ApexThis.
You want to podcast, great! But what will you talk about? What is your Idea To Podcast? The post E7 – The Idea To Podcast appeared first on ApexThis.
I share the tools I used to get started with podcasting. The post E9 – Tools appeared first on ApexThis.
Rate Podcast

Recommend This Podcast

Recommendation sent

Followers

3

Join Podchaser to...

  • Rate podcasts and episodes
  • Follow podcasts and creators
  • Create podcast and episode lists
  • & much more

Podcast Details

Started
Jan 17th, 2017
Latest Episode
Jul 28th, 2020
Release Period
Weekly
No. of Episodes
29
Avg. Episode Length
13 minutes
Explicit
No

Podcast Tags

Do you host or manage this podcast?
Claim and edit this page to your liking.
Are we missing an episode or update?
Use this to check the RSS feed immediately.