Here are the 3 things I learned from Lennart...

Customers are always better than equity funding. Customers provide a good way of validating an ideaA good PR strategy is to get a booth at Mobile World Congress, get access to the press list, schedule interviews with limited time slots and have newsworthy press releases on several topics every few weeks to follow-upGetting very specific about your metrics is essential. e.g. something like we know 10% of an email list will engage and pledge, so what size list do we need to reach our funding goal on IndieGoGo?