537 How To Inspire Non-Payers To Spend In Your App

Released Friday, 29th September 2017
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Rachel Cook, Founder/CEO at Seeds, talks about hr journey into stock trading, comedy, film directing and the inception of her idea during a night in a Kenyan jail.

Resources: Website  / Linkedin 


Here are the 3 things I learned from Rachel....

  • Female founders have it tougher than male founders when fund raising
  • It's extremely popular in Africa to send money through text messages and has been for years
  • A social good within an in-app purchase will lead to non-payers making their first of many in-app purchases

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