In this episode of Art of the Kickstart, we interviewed Jacob Webb and Craig Hammond, cofounders of Stairslide, the children's slide for indoor stairs. As a safer alternative to sleeping bags, cardboard boxes and laundry baskets, Stairslide is durable, lightweight and can be stored easily. Not only did Craig Hammond help create this campaign, but he's also updated us on the status of PEEjamas, another project he's guided to crowdfunding success. Listen in and learn about how this pair of creators met as well as Stairslide's road to Kickstarter.Topics Discussed and Key Crowdfunding Takeaways

The mistake of overcomplicating a product and how they avoided that with StairslideThe importance of safety and the hoops they jumped when designing a children's productThe marketing prepwork that crowdfunding agency, Enventys Partners, helped withThe storytelling formula they used in Stairslide's kickstarter videoWhere Craig and Jacob see the future of crowdfunding

Links

Stairslide on KickstarterPEEjamasThe Paradox of Choice by Barry SchwartzGood to Great: Why Some Companies Make the Leap and Others Don't by James C. CollinsThe Goal by Eliyahu M. Goldratt

SponsorsArt of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off!TranscriptView this episode's transcriptRoy Morejon:Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, President of Enventys Partners, the top full service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over a hundred million dollars for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur or a business expert in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by Gadget Flow. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for luxury gadgets and creative gifts. Now let’s get on with the show.Roy Morejon:Welcome to another edition of Art of the Kickstart. Today we are talking with Jacob Webb and repeat guest, Craig Hammond. Jacob, Craig, thank you so much for joining us today on the show.Jacob Webb:Thank you.Craig Hammond:Yeah. Thanks for having us. Excited to be back.Roy Morejon:Yeah. It’s great to have you back and another innovation for children, I love this product, having kids, myself and them finding unique ways of injuring themselves. And typically it’s always on the staircase. My daughter’s got the welts to prove it on her legs. I’m really excited to talk about this product, Stair Slide, which is a semi-permanent children’s slide for indoor stairs. And I was one of those kids that would always go down the staircase in a laundry basket, and usually tumble once I made it to about step six. So I’m really interested, Craig, to hear about this idea with Jacob in terms of this patent pending design of really there’s no assembly required. You just put it on the staircase and the kids can have some safer fun.Roy Morejon:So let’s start at the beginning, if you would Jacob, and tell us where did this innovation start? What inspired you to create Stair Slide?Jacob Webb:Well, great question. So like you, I’ve got five awesome kids and they like to slide down the stairs themselves. A few years ago, they were doing that and they were sliding down in a sleeping bag, and I think one of them got hurt. And my wife looked at me and said, “Can’t you just invent something that’s safer?” And so I started thinking about it and reached out to a neighbor who’s ...