In this episode of Art of the Kickstart, we interviewed Matthew Charles, president of TidyBoard. As a kitchen space-saver, TidyBoard streamlines your food prep by placing strainers, catches and containers on the end of the bamboo cutting board. Learn about how a passionate team of brothers turned their need for an organized cutting space into a successfully crowdfunded campaign.Topics Discussed and Key Crowdfunding Takeaways

The inspiration behind TidyBoard and Matthew Charles' background as a civil engineerHow they decided what features to include, like the bamboo wood and collapsable containersThe importance of raising awareness before your Kickstarter launch, either full-time or through an agencyWhat feedback their backer community has provided to improve TidyBoard

Links

TidyBoard on KickstarterThe Brothers Karamazov, by Fyodor DostoevskySponsorsArt of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off!TranscriptView this episode's transcriptRoy Morejon:Welcome to art of the kickstart, your source for crowdfunding campaign success. I’m your host Roy Morejon, president of Enventys Partners, the top full service Turnkey Product Development and Crowdfunding Marketing Agency in the world. We have helped startups raise over a hundred million dollars for our clients since 2010.Roy Morejon:Each week, I’ll interview a crowdfunding success story inspirational entrepreneur or a business expert in order to help you take your startup to the next level with crowdfunding.Art Of the kickstart is honored to be sponsored by gadget flow. The gadget flow is a product discovery platform that helps you discover, save, and buy awesome products.Roy Morejon:It is the ultimate buyer’s guide for Co- luxury gadgets and creative gifts. Now let’s get on with the show.Roy Morejon:Today, we are talking with Matt Charles president of TidyBoard. Matt, thanks so much for joining us today on the show.Matthew Charles:Happy to be here. Thanks for having me, Roy.Roy Morejon:So, I really love your innovation during this whole pandemic. I’ve started taking up cooking and trying to help the family cook a little bit more. This product is a perfect fit for I think, most kitchens out there big or small, in terms of just an overall space saver. And what you’ve done is truly kind of streamlining the food prep process out there with this amazing innovation, the TidyBoard.Roy Morejon:So ,if you would please give our audience a little bit of background in terms of the inspiration in terms of creating TidyBoard.Matthew Charles:Yeah, thanks for those kind words. That is the way we look at it too. The streamlined process, it was basically just like everyone else in the kitchen, having trouble organizing all the ingredients in the scraps and boards getting cluttered and plus compounded by a very small counter and kitchen space that we were working with in the Bay area.Matthew Charles:So, I just kept thinking I need something at the edge of this, so I can just slide the scraps into it. Originally, it was really just about the scraps.Matthew Charles:And then once we started fooling around with prototypes and grabbing pieces off of the shelves and mixing them together, we kind of came up with the nested solution and I have to give credit to Mark van Velsen and William Charles, my little brother for working after hours and figuring that out.Matthew Charles:So, it was a really great team effort. We had a lot of fun figuring it out, and it’s pretty straightforward.Roy Morejon:We love family affair products. It’s always great to be able to tell the story and obviously then put the product into the use case but,