One of the challenges of travel is worrying about where you will find safe water. You can’t assume that you’ll be able to find bottled water at every turn. Some countries have very different standards for what they consider safe water. What is the solution?

Dr. Rakesh Guduru has developed an amazing product that takes all the worry and concern over safe drinking water out of the equation. In our conversation, Rakesh opens up about what inspired his invention of the CrazyCap, how he prepared for the campaign launch on Kickstarter, what the development process was like, why he chose the campaign video he used, and much more. Don’t miss a minute of this engaging episode featuring Rakesh and CrazyCap!Your frustration could lead you to a profitable solution.What will be the next major invention to catch momentum and go viral? How can you predict which ideas will take off and capture the public’s imagination? The next great invention could be a solution to a common frustration. Rakesh was concerned about where he’d find safe drinking water on a recent trip to China, and that sparked the idea for CrazyCap. Great ideas like CrazyCap are often hiding in plain sight; you just have to be ready to see them. To hear more about Rakesh’s story and how he came up with the idea for CrazyCap, make sure to listen to this episode!Safe water is more accessible than ever!For a long time, using water purification tablets was the only way to know for certain that your drinking water from an unknown source was safe. As demand increased and technology advanced, solutions like portable filters and UV sterilization sticks flooded the marketplace. While these were welcome additions, they all had their own set of complications; filters would clog, and some UV sterilization sticks would expose the user to UV.

CrazyCap entered the portable water purification space to provide a user-friendly solution. This innovative bottle cap auto-cleans your bottle and purifies water on the go. It is powered with advanced UVC LED light-ray technology and kills 99.9999% of bacteria and mold, and 99.99% of viruses. Make sure to check out the CrazyCap campaign on Kickstarter; the link is located in the at the end of this post.Don’t leave any stone unturned.Let’s face it, creating a successful product launch is no small feat. You’ve got to create a product that either has broad appeal or addresses a niche that is large enough to support your startup. To ensure that success is more likely than failure, entrepreneurs need to make sure that they turn over every stone they can to put their product in the best position for success. Rakesh and his team pulled out all the stops in their pre-campaign efforts, they contacted over 1500 bloggers and started with over 15,000 email leads. Even with this good start, Rakesh says that if he were to do it over again, he’d start even earlier reaching out to any channel he could. The lesson here to push beyond what you think you’ll need to succeed. Get more helpful insights like this one from Rakesh by listening to this helpful episode!Key Takeaways

[1:05] Dr. Rakesh Guduru joins the podcast to talk about his product, CrazyCap.[4:20] What inspired Rakesh to invent the CrazyCap?[6:30] Rakesh talks about the development process.[8:30] How did Rakesh and his team prepare for the campaign launch?[10:00] What was it like showcasing CrazyCap at CES?[12:00] How did Rakesh come up with the idea for the campaign video?[14:15] Rakesh enters the Launch Round, rapid-fire questions.[16:45] Why you should check out CrazyCap.

Links

SnowballMade in AmericaElon MuskGoogle AdwordsCESCrazyCap’s Kickstarter page

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