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Easy Cleaning with the Motorized, Customizable Scrubbing Brush

Easy Cleaning with the Motorized, Customizable Scrubbing Brush

Released Thursday, 1st October 2020
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Easy Cleaning with the Motorized, Customizable Scrubbing Brush

Easy Cleaning with the Motorized, Customizable Scrubbing Brush

Easy Cleaning with the Motorized, Customizable Scrubbing Brush

Easy Cleaning with the Motorized, Customizable Scrubbing Brush

Thursday, 1st October 2020
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In this episode of Art of the Kickstart, we interviewed Hannan Hakim, co-founder and CEO of Hyper Lychee, creators of Skadu. As the faster, easier way to clean stuck-on grime anywhere in your home, Skadu is the hand-held, electric power scrubber with a lightweight ergonomic design and a variety of attachment options. Listen in and learn about the brand's product development journey and their road to Kickstarter.Topics Discussed and Key Crowdfunding Takeaways

How a visit with an elderly relative gave Hannan Hakim the inspiration for SkaduWhy they choose Kickstarter as the avenue to introduce Skadu to the marketHow they prepared for the crowdfunding campaign two months before the launchThe importance of testing to determine your best audience whether that be through a crowdfunding platform or retailThe biggest takeaways Hannan can give as a first time Kickstarter creator

Links

Skadu on KickstarterHyper LycheeJugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth by Jaideep Prabhu

SponsorsArt of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off!TranscriptView this episode's transcriptRoy Morejon:Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Enventys Partners, the top full service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over a hundred million dollars for our clients since 2010.Roy Morejon:Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by Gadget Flow. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for luxury gadgets and creative gifts. Now let’s get on with the show.Roy Morejon:Welcome to another edition of Art of the Kickstart. Today we are speaking with Hannan Hakim, co-founder of Hyper Lychee. Hyper Lychee is an amazing new innovation that’s on Kickstarter right now, set out to truly revolutionize the way that people execute daily tasks at home. It’s an amazing, powerful scrubber that I first got the opportunity to see at the Consumer Electronics Show last year. So I’m really excited that this innovation has launched, raised over $172,000 so far with close to 2000 backers. So Hannan, thank you so much for being on the show today.Hannan Hakim:Thank you for having me, Roy.Roy Morejon:So, this is a really cool innovation. I can’t wait to use it in my kitchen for just all of the cleaning and dishes that I have to do these days now that everybody’s at home and my kids are eating more than I think I’ve ever seen them eat before in their lives. So there’s a lot of dishes going around, but this product is definitely, has more than just one use case. So, take us back to, I guess, 2016 when you founded the company and the inspiration to create this product.Hannan Hakim:So in 2016, I was visiting my great uncle and aunt. That is the, my mother’s uncle and aunt. So you can imagine they are really old. And one fine day in the morning, I saw them cleaning the kitchen. And my first reaction was that, “Please give me the scrubber so I can do it.” And then I started to think about this really annoying task that we have all taken for granted and why it was not very difficult for me to put in some arm strength. I saw my uncle and aunt really struggle.Hannan Hakim:So, that actually led to the initial opening question as to why this task can’t be made simpler or ...

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