For this episode of Art of the Kickstart, we caught up with Gareth Everard of Rockwell Razors and Keyto. Tune in to learn more about building a good relationship with your backers, doing everything you can to help your Kickstarter campaign succeed and much more.Topics Discussed and Key Crowdfunding Takeaways

How preparing for a Kickstarter campaign has changed since the early days of KickstarterWhy having empathy for your Kickstarter backers is so importantHow to build a good relationship with your Kickstarter backersWhy good email marketing is critical to a Kickstarter campaign’s successWhy getting investments prior to a crowdfunding campaign can be smartHow to avoid becoming a “Kickstarter fail”Why good preparation is key before launching a crowdfunding campaign

Links

Rockwell Razors on KickstarterRockwell Model T on KickstarterRockwell Chrome Series on KickstarterKeyto on KickstarterHow my Kickstarter Blew Up my LifeEpisode 134 with Gareth

SponsorsArt of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off!TranscriptView this episode's transcript

Roy Morejon:Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Enventys Partners, the top full service, turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over 100 million dollars for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding.

Roy Morejon:Art of the Kickstart is honored to be sponsored by Backerkit and The Gadget Flow. Backerkit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for luxury gadgets and creative gifts.

Roy Morejon:Now let’s get on with the show.

Roy Morejon:Welcome to another episode of Art of the Kickstart. Today I am joined again with the one and only, Gareth Everard. Gareth, thank you so much for being on the show today again.

Gareth Everard:Yeah, thanks for having me back.

Roy Morejon:So Gareth, you were on the show, episode number 134 back in March of 2016. Obviously a lot has gone on the past three plus years since then. You’ve just finished launching your fourth crowdfunding campaign, so the first one was back in 2014 with the Rockwell Razors and then again with the Model T, and then again with the Rockwell Chrome, and now more recently finishing up a solid campaign for Keyto, that’s raise upwards of over a million dollars.

Roy Morejon:So let’s start in the past with giving our listeners a little bit more background on yourself. Tell us about the crowdfunding journey that you’ve been on so far, and how all of these crowdfunding projects have come to be.

Gareth Everard:Yeah, for sure. So way back … like you mentioned, way back in 2014 my co-founder and I in Rockwell were pretty frustrated with kind of the state of the razors at the time, this was kind of when Dollar Shave Club and Harry’s were come out. But tons of guys were still overpaying for razors, and getting ingrown hairs and razor bumps, and still they were throwing out truly thousands of tons of plastic waste every year. So we identified that there was a better way. We redesigned the classic safety razor, and got some patents on this design that eliminates ingrown hairs an...