In this episode of Art of the Kickstart, we interviewed Sierra Green, the on-camera host and content creator for Movo WebMic. Movo WebMic HD Pro is an all-in-one HD webcam, mic, and LED light that allows you to be seen, be heard, and look good. Learn how the Movo WebMic team has raised over $462,000 from over 3,100 backers with two weeks to go in their Kickstarter campaign.Topics Discussed and Key Crowdfunding Takeaways

How COVID-19 inspired Movo Photo, a microphone company, to create high-quality technology products for working from homeWhy high sound quality is especially important to the team at Movo WebMicHow backers helped Movo WebMic decide to roll out a lens cap, a stand, a clamp, and certain colorsWhat led Movo Photo to work with an agency like Enventys PartnersWhat's in store for the future of Movo Photo—from new products to pushing their products to big box stores

Links

Movo WebMic HD Pro on KickstarterMovo Photo WebsiteJab, Jab, Jab, Right Hook by Gary VaynerchukPrinciples: Life and Work by Ray DalioThe Lean Startup by Eric RiesBig Time Shirt

SponsorsArt of the Kickstart is honored to be sponsored by ProductHype, the leading crowdfunding newsletter. Publishing weekly, ProductHype showcases five of the best, most innovative and exciting crowdfunding projects in an absurdly unique way. Their audience of more than 300,000 crowdfunding fans regularly back featured products and eagerly awaits the newsletter to learn about the new ideas that creators are bringing to market. Learn more about having your project featured in ProductHype, or join the HypeSquad today!

TranscriptView this episode's transcript

Roy Morejon:

Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Enventys Partners, the top full service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over $100 million for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by Gadget Flow. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for luxury gadgets and creative gifts. Now let’s get on with the show.

Roy Morejon:

Welcome to another edition of Art of the Kickstart. Today, I’m super excited because I am speaking with Sierra Green, the on-camera host and content creator for Movo Mic. And if you have not seen it yet, Movo Mic HD Pro all-in-one HD webcam mic, LED light, currently active on Kickstarter. It’s raised over $462,000 with over 3,100 backers with two weeks ago. Sierra, thank you so much for joining us today on Art of the Kickstart.

Sierra Green:

Awesome. Thank you so much for having me. I am so excited to be here and, wow, that was so exciting hearing you read those numbers out loud, because I’ve been watching it. We’ve been watching them for a bunch, several days now, so it’s very exciting.

Roy Morejon:

Yeah, no. The team over here is super excited to be working with everyone at Movo WebMic, excuse me. And obviously the success of the campaign is really inspirational I think for a lot of people from the content creators of the worlds, the filmmakers, photographers, musicians, et cetera, all artists trying to create. And I think that’s what this product does so well. So I’m really excited to kind of dive in and learn about the story and what was the inspiration behind the creation of Movo WebMic.

Sierra Green:

Absolutely. This product we are so excited to be launching because it is something that has come in a time of need. And this time is so unique with this pandemic that we’ve all had to live through. The first idea for this product came around March,...