John Asher interviews Kate Di Leo, a branding and messaging strategist, about the role of marketing in driving revenue for companies. They discuss how marketing and sales need to work together in tandem with aligned messaging to generate more q

Lessons for Marketers: Adapting to the Changing Landscape of ChatGPT

Feb 21st, 2023 31m 40s

In this episode, John Edwards will answer some of the burning questions about ChatGPT and the impact it has on the world of marketing. He’ll give us some insight into the technology behind it and the legal challenges it faces. Today, John Asher

Accelerate Sales Growth through Empathy, Emotional Intelligence and Research

Feb 1st, 2023 37m 57s

John Asher is joined by Fred Diamond to discuss the changing landscape of sales in the post-pandemic world. With the advancement of technology and increased access to information, sales professionals are facing new challenges in their roles. Bu

ChatGPT: The Future of B2B Sales

Jan 23rd, 2023 25m 29s

In this episode, John Asher sits down with social media expert Judy Schramm to discuss the power of ChatGPT for B2B marketers and sales professionals. With ChatGPT's rapid growth, reaching 5 million users within a week of its release, Schramm s

Aligning Sales and Marketing Strategy and Execution to Optimize Growth

Jan 12th, 2023 21m 12s

One of the most difficult and enduring challenges business leaders face is the misalignment of sales and marketing. And Brian Beveridge knows how to fix this. Even if you have winning talent and winning solutions, if you can’t get your sales a

Top Cognitive Biases for Salespeople to Master: Seven Through Twelve

Sep 28th, 2022 26m 13s

In our previous episode, John Asher covered the 6 Most Important Cognitive Biases a Salesperson Must Overcome.In this episode, John talks about the next six cognitive biases out of the 47 that pertain directly to sales and marketing: Status Q

Six Most Important Cognitive Biases for Salespeople to Master

Aug 30th, 2022 24m 9s

There's been this international consortium of neuroscientists in 70 countries, sharing their research, sharing their studies in the cloud. So all of them get to see what everybody else is doing. The growth of this knowledge is really just expon

Being Honest Isn’t the Same as Being Mean or Brutal, But It’s Necessary

Jun 1st, 2022 27m 19s

Join these two authors, John Asher and Vincent Burruano, talking about what took them so long to write their books. That leads to the motivation behind Vincent's latest book, "A Daily Dose of Sales Wisdom". This takes us to an important distinc

How do you hook prospects to stay, listen, then tell their story?

May 3rd, 2022 37m 49s

In this episode, John Asher is joined by the author of "Seven Stories Every Salesperson Must Tell", Mike Adams. One of the best ways to get someone, specifically a business prospect, to pay attention to you is by being a great storyteller. And

What Buyers are Telling Us About Digital Transformation

Apr 5th, 2022 25m 36s

In this final piece of John Asher's series on Digital Transformation. Do you think your company has already been digitally transformed? How about your sales team? This isn't just for larger companies. Smaller companies are in trouble because wi

5 Ways the Buyer’s Behavior has Permanently Changed

Mar 2nd, 2022 24m 25s

Did you know that 10% of buyers will spend up to a million dollars a year per transaction without ever speaking to a sales rep? 30% will buy up to have a million per transaction without ever speaking to a rep. Digital transformation is here to

The Five New Skills Sales Professionals Need

Feb 2nd, 2022 28m 27s

John talks about the 1/3, 1/3, 1/3 rule. People are interacting with buyers 1/3 of the time in person, 1/3 of the time on a remote platform like Zoom or the final 1/3 of buyers are just buying themselves on companies' websites, eCommerce sites,

Building Sales Pipeline with Cold Calling, Podcasts, and Video

Jan 3rd, 2022 24m 50s

This Asher Sales Sense Podcast - “Building Sales Pipeline with Cold Calling, Podcasts, and Video” - features host John Asher with guest Collin Mitchell, Chief Revenue Officer of Salescast, the only fully-managed tech and service stack offering

Managing Burnout and Stress - To Help Your Team Perform at Their Best

Nov 30th, 2021 28m 20s

This Asher Sales Sense Podcast - “Selling with Authentic Persuasion” - features host John Asher with guest Jordan Benjamin, Founder of My Core OS, working with companies and sales teams to help drive a growth mindset and create championship

Selling with Authentic Persuasion

Nov 2nd, 2021 28m 45s

This Asher Sales Sense Podcast - “Selling with Authentic Persuasion” - features host John Asher with guest Jason Cutter, Sales Success Architect and Keynote Speaker in Fort Myers, Florida. Jason is the CEO and Founder of the Cutter Consulting

Sales Acceleration through Connecting Technical and Business Value

Oct 5th, 2021 27m 56s

Today’s buyers are inundated with sales pitches coming at them from websites, peer reviews, social media, and email blasts. Is it any wonder they’re overloaded, overwhelmed, and tuned out? The fact is, product-centered pitching simply doesn’t

The Continuing Lack of Women in Corporate and Sales Leadership Positions

Sep 15th, 2021 31m 14s

Where are all the women in key business and sales positions? They’re half of the workforce and are earning more bachelor's and master’s degrees than men, but despite decades of seeming progress, only 5.5% of CEOs are women in the 3,000 larges

Bringing Your Sales Team Back to the Office

Aug 30th, 2021 26m 38s

It’s the end of summer. The vacations are ending and kids are returning to school. Your company’s senior leadership just announced you should begin bringing your sales team back to the office (because they need to get back to work). You have

The Power of Sleep for Business and Sales Leaders

Aug 17th, 2021 24m 29s

You’re a busy business professional and know you aren’t getting enough sleep. You have limited time and too much on your mind and think you can sleep when you retire. But what if you were able to get more sleep, be more successful in your jo

Top Sales Strategies for Realtors and Contractors

Aug 3rd, 2021 29m 16s

The real estate market has hotted up and there likely are more realtors than properties for sale. If you’re a realtor, how can you differentiate yourself from the rest of the pack? If you’re a construction contractor, how can you convince bu

Grow Your Profits with Powerful and Engaging Video Content

Jul 12th, 2021 25m 24s

Video marketing is usually associated with getting someone’s attention. But what if it’s in the wrong way? What if you took the lens of marketing and focused on prospects in their cultural context during their customer journey?The next Ashe

Employing Digital Marketing Tools to Evaluate Competitors

Jun 28th, 2021 26m 14s

It has long been known that digital marketing tools can help you boost your company’s presence online and attract more business. But did you know you could use many of the same ones to evaluate your competitors? In a previous Asher Sales Sen

I'm in Sales? How I Learned to Love that Sales Thing

Jun 15th, 2021 23m 58s

Who am I? Where am I? How did I get here? If you’re in sales, you’ve probably asked yourself those questions at one time or another. Most kids when asked what they want to be when they grow up don’t respond with, “I want to be in sales!” And

Post-Pandemic Cold Calling

Jun 1st, 2021 24m 11s

One thing that stayed consistent during the past year is cold calling. It still works. Surprised? You shouldn’t be. It worked before the pandemic and during the pandemic. Have you noticed that a phone call can sometimes be better than a virt

The Secret to How Productive Workdays Work

May 19th, 2021 25m 43s

Are you continuously stressed out about having too much to do and too little time? Are you tired of forgetting follow-ups with prospects or missing opportunities with existing clients? Does the pace of progress feel a bit like you’re slogging