Episode from the podcastAsk Frank Kern

How do I expand and find different targets within a sub-niche?

Released Monday, 2nd November 2020
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So my niche is a sub-niche, it's dreadlocks, which is a sub-niche of natural hair. And so if I were targeting natural hair, there are lots of influencers and products and brands that I could target, but not so much, being the case for specifically dreadlocks.
So I'm trying to think about how do I expand and find different targets when there's really not targetable...

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3m 32s
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