I'd really like to see what I can do to optimize engagement and click through rate on our current email newsletter. I'm seeing that our lead magnet, it has a great open rate. It's an 80% open rate, 60% click through, and then subsequent emails

Any advice on how to learn to put a good course together?

8 days ago 1m 54s

Any advice on how to learn to put a good course together? I finally feel like this is possible for me. I'm a legal recruiter and realize I have a ton of advice that will be helpful to young, new attorneys. Dude, here's what I would do. If I was

What do you recommend for Book funnels in terms of advertising? Any minor adjustments you'd recommend to your IBB for this model?

15 days ago 6m 18s

What do you recommend for Book funnels in terms of advertising? Alright. Specifically referencing my Intent Based Branding methodology. And so I will give that answer regardless of methodology. So if the objective of the campaign is to sell a b

How do you accurately categorize and elevate the appropriate price for tools such as 1-on-1 coaching, group coaching, memberships, and live events?

22 days ago 4m 1s

As I pivot more from the services side or the agency side to the coaching stuff, just curious your thoughts on how to accurately categorize the appropriate price of that in my head and how to continue to elevate that. So there's a couple things

Frank, how do you script your videos?

29 days ago 4m 49s

The question is how do you script your videos? And the answer is I personally don't script my videos, but I do have a framework...

How do you create whale bait to add new upper-level prospects to your pipeline?

Mar 18th, 2024 4m 36s

I know the types of people that I was attracting before aren't going to be the ones that work with me at the level that I do, these new ones. And so it begs the question, how do I get more qualified prospects in the pipeline?

What to do if the ads are not working

Mar 11th, 2024 5m 57s

He's running some ads and he's not getting any sales. And to that I reply, welcome, sir, to the club. And so I don't really understand the question. It says is it only sales conversion that count? Or should I check for some other stats? I'm not

If you were starting a social media agency from square one and didn't have "proof" yet, what would your lead gen strategy be?

Mar 4th, 2024 2m 23s

Very simple. It would be to get them on the phone, give them a proposal and see if they wanted to become a client. Everybody's got testimonials, you know. I don't really think it matters.

Is High End Continuity still a significant part of your business model?

Feb 26th, 2024 3m 32s

Is high-end continuity still a significant part of your business model? No, high-end continuity isn't and it never really has been. By high-end, I'm assuming you mean multi-thousand dollar consulting engagements...

What are your takeaways from creating your "perfect lifestyle" first and then working hard to pay for it?

Feb 19th, 2024 7m 14s

I think you went through either yours or a version of the perfect day experience where in a perfect day, this is what life would look like. Do you remember that day?

Have you worked with clients from Europe who sold their products/services to US customers? Is it more difficult for Europeans to sell on the US market?

Feb 12th, 2024 2m 37s

So Simon asks, have I worked with clients from Europe who sold their products/services to US customers? And is it more difficult for Europeans to sell on the US market? Yes I have, and the answer is no.

Is SEO dead? How much should I worry about it for a blog/biz website?

Feb 5th, 2024 5m 40s

Here's a pretty good question. Samuel asks, is SEO dead? How much should I worry about it for a blog/biz website? Well, I'll give you my answer with a disclaimer.

You understand human behavior, positioning and dynamics. How do unconscious marketing elements like context, environment and positioning affect the marketing schtick?

Jan 29th, 2024 7m 40s

One thing I've really appreciated about you over the years has been obviously, you know, you're one of the most intelligent marketers out there, but something about understanding human behavior, positioning and dynamics. So for example, however

Do you think there's any connection between the MK-Ultra experiments and modern marketing methods, especially the ones that have a background in NLP?

Jan 22nd, 2024 4m 13s

Do you think there's any connection between the MK-Ultra experiments and modern marketing methods, especially the ones that have a background in NLP. Okay. Number one, I don't know...

HEALTH SCARE reveals marketing secret

Jan 15th, 2024 11m 21s

We're recording this for you in this little wooden room of the California place where we are staying for the next couple of weeks, here in the summer, and just had the craziest health thing happen...

The Oldest Trick In The Book – Marketing Lessons From A Saint

Jan 8th, 2024 10m 58s

This morning, I read a pretty powerful marketing lesson written by a Saint. I'm pretty sure he didn't intend for it to be a marketing lesson, but it's a good marketing lesson nonetheless. The Saint's name is Nikolaj Velimirović and in his writi

A Huge Mistake That’s Costing You Money

Jan 1st, 2024 9m 49s

Things are without question rarely as they seem. So here's what that means... As marketers, it's very, very easy for us to make assumptions about our prospects based on our own personal experience or what we observe in our immediate day-to-day

PROOF that you can do ANYTHING online

Dec 25th, 2023 5m 55s

I think I'm going to name this episode PROOF that you can do ANYTHING online. Of course there's a caveat to that. I don't literally mean anything, but in business, online especially, we sure do have a lot fewer limitations than we might think.

An Uncomfortable Confession

Dec 18th, 2023 15m 53s

Hello everyone. Frank Kern here. I hope you're doing well. I'm recording this for you front of the fire once again, in my little office. It's about seven in the morning, beautiful morning here, and now to live up to the title of today's podcast

I want to have someone do a certain thing...what should the ad say?

Dec 11th, 2023 3m 24s

Any advice about what ad to run, to have people apply to a webinar? Okay, so this question is, I'll rephrase it like this. I want to have someone do a certain thing. What should the ad say? Alright, that's really what the question is saying. In

When you bringing back the sassy dazzle videos?

Dec 4th, 2023 2m 10s

That question could be translated into "do fancy videos work better than non-fancy videos?" And you know, what? The non-fancy videos work better.

If you were to go back to when you were 20, do you think you would still choose the same lifestyle?

Nov 27th, 2023 3m 9s

If you were to go back to when you were 20, do you think you would still choose the same lifestyle that you have now. And the answer is yeah, absolutely. I would have done a lot of stuff differently though...

What to do if your leads don’t convert

Nov 20th, 2023 6m 56s

So this is someone saying, hey man, I'm getting leads, but they're not converting. All right, and so that's the statement. The actual statement is I could get leads with my clients, need help converting them. Uh dude, join the club...

If you lost everything today (contacts, cash, business, etc), what will you do to rebuild back your income?

Nov 13th, 2023 2m 32s

If you lost everything today (contacts, cash, business, etc), what will you do to rebuild back your income? Well, if I literally had absolutely no money at all, like not even enough to run ads, I would go door-to-door to businesses or just get

Is the majority of your business still from selling info or consulting? Which business model do you prefer?

Nov 6th, 2023 3m 13s

Mike says, is the majority of your business still from selling info or consulting? Which business model do you prefer? Right now, it's info. And there's a deliberate reason for that. There are two deliberate reasons for that. #1 - it's personal