Marketing. It's still one of those things that people either love or hate.

Business leaders can't seem to allocate enough time and resources for marketing. They can't build a scalable marketing practice that can provide sustainable, long-term growth.

Small business owners don't want to wait six months to see results but also want to ensure they're investing in the proper marketing practices.

Too often, companies have a sales-driven approach to marketing. They are more focused on growing revenue today than on building a repeatable process that will allow them to scale their marketing over time.

Marketing teams must balance the urgent need for results with a long-term, sustainable plan to help get them there.

In this episode, Alyssa, Fab and Paul share advice on linking their lead funnels to larger marketing plans so you can balance immediate business needs with long-term growth.

Enjoy the show!

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