This episode explores the most significant reasons companies have difficulty following a defined sales process and what sales processes offer to organizations and their salespeople. Sales processes allow you to sell more value to your prospective buyer.

The sales team is selling more and selling more value. It seems like it's something most companies would want.

So why do so many get it wrong?

In this show, we answer the following questions.

• What is the most challenging part of the sales process?
• Why do most salespeople fail?
• Why is it important to follow a sales process?
• Which aspect of the sales process is usually the weakest in most organizations?
• How HubSpot can help you follow your sales process.

Enjoy the show!

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