16:38 - In this episode, Jerry Fochtmann visits wtih Barb Birch about Watkins Vanilla. Why is it better than store brands? What's the difference between Pure Vanilla, Baking Vanilla, and Clear Vanilla? Plus many more questions all about Vanilla. Note: This was recorded before Watkins introduced organic versions of both Baking and Pure Vanilla. Those are generally the same as the non-organic versions, but are made with certified organic ingredients.