In the previous episode of #AskAVC podcast, I and Dominique Levin, co-CEO of Winning by Design that helps B2B companies grow by turning sales into a science, did a deep dive on how to generate more B2B sales leads. As we learned, however, not all leads are created equal - and you must optimize your lead generation strategy to ensure good conversion rates at each stage of the sales funnel. What is the difference between good and bad customers? How to build an ideal customer profile? How to prioritize between different leads? How to keep selling even after you closed a deal? Listen to the episode to get answers to all these questions - and much more!

Disclaimer: This podcast is based on the #AskAVC YouTube channel (youtube.com/askavc) - hence, the occasional visual references.

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