This episode, Flyn is in conversation with Head of Endineering, Joe Macleod.
With a 20+ year career in product design, both digital and tangible, Joe has a wealth of experience in UX and HCD. During his time at Nokia and as Head of Design at UsTwo, Joe became concerned about the end of the customer journey and started a campaign to make off-boarding as important as on-boarding. This ultimately led him to write a book called ‘Ends.’ and launch the World's first customer ending consulting business: ‘andEnd.’
In Joe’s own words, focusing on the end may seem counterintuitive and a hard sell to a client that is all about shipping product. So, throughout this episode, we unpack why ‘clean and considered endings’ should be seen as a competitive advantage, not as a barrier to sale. Joe has spent over 15 years thinking about this and has case studies galore but we also find time to relive the early days of UsTwo, when Nokia was the king of phones and how a “profoundly” dyslexic person went about writing a book.
Special thanks to our friends Streamtime for their ongoing support. Check them out at www.streamtime.net/adr2020 to get an exclusive 20% listener discount!
Ends. in print: www.amazon.com.au/Ends-Overlook-Products-Services-Shouldnt/dp/9163936445
Ends. in Audible: www.audible.com.au/pd/Ends-Why-We-Overlook-Endings-for-Humans-Products-Services-and-Digital-and-Why-We-Shouldnt-Audiobook/B07NJD1TCB
Include Design Twitter: twitter.com/IncludeDesign
UX Australia: www.uxaustralia.com.au/conferences/ux-australia-2019/speaker/joe-macleod-2019/
In this episode, we spoke with Chi Ryan National Experience Strategy Lead at PwC.
Chi Ryan makes meaningful products, services and experiences for humans, and humanity — and she’s passionate about empowering others to do the same. She has worked with many of the big names in service design including Fjord, Isobar and Idean and she is now the experience strategy lead at PwC.
We talked about Ancient Egypt and Graham Hancock, using video and motion to communicate, teaching and learning, the circular economy and how we can wake people up to think differently. Chi also shared The Circular Design Program and highlighted the responsibility designers have towards fighting to eradicate industrial waste and pollution.
Special thanks to our friends Streamtime for their ongoing support. Check them out at streamtime.net. Get a free account. Try them out. It'll be time well spent.
Do What You Can’t
Jodorowsky’s Dune Trailer https://www.youtube.com/watch?v=jg4OCeSTL08
Jodorowsky meets Kanye West https://www.youtube.com/watch?v=U7Qdc2ggPHc
The Circular Design Program
This episode sees us sitting with Steve Baty, co-founder and principal of Meld Studios.
Let’s just get this out of the way, Steve is a mad cyclist, so we begin there before he expertly links it back to service design, user experience and how to solve ‘dumb shit’ quickly. Steve has an uncanny ability to see the core of the problem and we talk through a range of case studies that explain Melds approach.
The team at Meld is incredibly diverse, with a wide range of experience and skills, not normally seen in a studio. We discuss this and also look at the importance of community and Steve’s role in UX Book Club, the Good Design Council of Australia, IxDA and the UX Australia conferences. At some point Matt manages to steer the conversation towards education (surprise surprise) and Steve’s multiple academic qualifications.
Special thanks to our friends Streamtime for their ongoing support. Check them out at streamtime.net. Get a free account. Try them out. It’’ll be time well spent.
Thank you also to Adobe for lending us their Adobe LIVE sound room to record in. Go to adobeapaclive.com to see their library of video tutorials.
Photo credit: Emma Nevison https://www.emmanevison.com
Meld Studios: https://www.meldstudios.com.au
Meld Studios Instagram: https://www.instagram.com/meldstudios
Steve Instagram: https://www.instagram.com/docbaty
Steve LinkedIn: https://www.linkedin.com/in/stevebaty
UX Australia: http://www.uxaustralia.com.au
UX Book Club SYD: https://www.uxbookclubsydney.com/home
Good Design Council of Australia: https://good-design.org
Adobe LIVE: https://www.adobeapaclive.com
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