Episode from the podcastAuthentic Influence

SAP CMO Alicia Tillman on Managing Authentic Experiences

Released Monday, 16th September 2019
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On today's episode, SAP Chief Marketing Officer Alicia Tillman joins Adam Conner for a conversation on how the enterprise software juggernaut aims to stay relatable at all times.

Today, you'll learn:

  • Alicia's journey to SAP and what authenticity means to her

  • How SAP translates listening and invoking feelings into business as a B2B brand

  • The power of partnerships with influencers and brand ambassadors like Karlie Kloss as part of SAP's marketing mix

  • The power of purpose

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.


Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

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