On today's episode, Winc Wines Co-Founders Geoff McFarlane (CEO) and Brian Smith (COO) sit down with me to discuss a whole new way the brand is fostering a community and influence -- an investment opportunity called Winc Shares.

Today, you'll learn:

• How Winc built their direct business with customer-centricity at its heart
• The ways in which Winc taps into consumer participation to create new products and build the brand
• What Winc Shares is, and how Winc plans to foster a new community of investors within and alongside its fans, followers, and subscribers/customers
• The journey ahead for Winc as a brand

Here are ways in which you can learn more about Winc Shares:1) The SeedInvest Page: https://www.seedinvest.com/winc/series.d2) The Offering Circular: trywinc.com/invest (PDF)

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Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)