We continue discussing ways to strengthen your author business plan in a recession with superstar business coach, branding expert, and author Dorie Clark. As Clark explains, authors are uniquely positioned to turn their platform into more money-making opportunities to further fund their writing.

Here, she walks us through why authors should work through their resistance to personal branding, how we can do it in totally authentic ways, and why we should embrace making the money we deserve. She also offers concrete steps for ways to translate our authoring into coaching, public speaking, podcasting, blogging, teaching online courses, and other business ventures.

You can get even more detailed (and life-changing!) plans for money-making opportunities in her indispensable books Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive; Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It; and Reinventing You: Define Your Brand, Imagine Your Future.

Resources:

• Dorie Clark online 
• Dorie Clark’s books 
• Dorie Clark’s Entrepreneurial You self-assessment