Think publishing a book is a competitive business? So is promoting one! Book tours are not a given for the majority of authors, and planning an event – even finding a venue to host you – takes a lot of time and know-how.

On this episode of #Authoring, we chat with Allison Sansone, the Program Director of the American Writers Museum in Chicago, who tells us exactly what makes for an appealing author event, some specific things you can do to make yourself and your book event-worthy, and how to get people other than your mom and dad to show up at your event.  

Resources:

• The American Writers Museum
• 12 Tips for Successful Book Launch Parties
• How to Set Up a Successful Book-Signing Event
• Book Tour Planning 101