Any organization aims to create innovative products that can fulfil users' needs accompanied by consistent and personalized experiences. But with the advent of modern technology and digitization, users have become more aware, and their needs and demands have evolved and diversified. To keep up with these needs, designers need to engage in a smart dialogue with the users and adopt a design thinking mindset that can help create meaningful and seamless experiences tailored for their needs. So how can designers develop a design thinking mindset to create frictionless experiences for the end-users? To learn more about this theme, in this episode, we interact with Sumit Singh, Associate Vice President and Head of Customer Experience and Design at Havells India Ltd. With over two decades of experience, he is a Design Leader and Product Developer with expertise in Design Thinking, Concept Development, Design Strategy, user-centred Design and more. Let's know more about his journey and experience in the latest episode of MIT Designeering Series Podcast: "Deeper Into Design." You can connect with Sumit on LinkedIn. Don't forget to subscribe to our show and share your comments on [email protected]