In the midst of a highly competitive and volatile marketplace, brands need to efficiently carve out their way to keep up with the trends and create relevant solutions. To achieve this, every brand aims to create an adaptable brand strategy that can function along with the fluctuating scenarios while maintaining the trust of the users. This can be ensured by having an emotional connection with the users based on empathy along with a consistent brand experience cementing customer recall. So how can designers have a systematic design approach to provide consistent and impactful experiences?To know more about this theme, in this episode, we interact with Ayan Pal, Chief Creative Officer and Creative Director at Deloitte Digital. With over two decades of experience in the design industry, he holds expertise in Art Direction, Digital Marketing, Graphics, Corporate Branding and much more. Let’s know more about his journey and experience in the latest episode of “Avantika Designeering Series Podcast”, “Design: Certainty in Uncertainty.” You can connect with Ayan on LinkedIn. Don't forget to subscribe to our show and share your comments on [email protected]