In-depth knowledge of a problem and a deep understanding of the user's needs and desires can help designers create a better product strategy and roadmap. The right strategy can take an idea from concept to scalable new business while also ensuring the best possible experience for the user. It can help designers create innovative products that are easily accessible, reusable and adaptable. So how can designers create an incremental strategy to amplify business value?

To know more about this theme, in this episode, we interact with Suhas Bendre, Director - Cognizant Interactive at Cognizant Technology Solutions. With over two and a half decades of experience working in design and management roles, he holds expertise in user experience design, user-centred design, management, interaction design and much more. Let's know more about his journey and experiences in the latest episode of the "Avantika Designeering Series Podcast,” “Design - First Approach in Business.” You can connect with Suhas on Twitter at @BendreSuhas. Don't forget to subscribe to our show and share your comments on [email protected]