Every designer aims to craft products or experiences that cater to the evolving and expanding market. But to deliver well-rounded products and consistent experiences to such a diverse audience, designers need a thorough understanding of the market backed with solid customer research. It can provide crucial insights into the real-world problems faced by the users, which can help create inclusive and innovative products. So how can designers develop a customer-centric design thinking and problem-solving approach? In this episode, we interact with Sourav Sarkar, Head of Design at Airtel, to know more about this theme. With over a decade of experience leading and managing design teams and delivering innovative solutions, a large part of his work revolves around dealing with internal teams and the end customers. Along with accessible leadership and a customer-centric design thinking approach, he also holds expertise in user-centered design, interaction design, user interface design, and much more. Let's know more about his journey and experience in the latest episode of "Avantika Designeering Series Podcast," "Design Thinking: Innovation and Beyond." You can connect with Sourav on Twitter @bluesourav. Don't forget to subscribe to our show and share your comments on [email protected]