In a competitive market, every business aims to develop innovative products and experiences that fulfil the needs of the market, users, and all the other stakeholders. However, keeping up with the dynamic demands of the users and leading a team of designers to develop a successful product that can create a positive impact is an arduous task. Designers need to evolve with an open mindset to empathize with the users and meet their dynamic demands with a successful brand strategy to create value for the business. So how can designers adapt to the changing needs of the users and develop effective products? In this episode, we interact with Ashwani Kumar, Chief Design and Packaging at ITC Ltd, to learn more about this theme. From sales and marketing to product development focused on design and packaging to design leadership, he has changed several product categories. With over three decades of experience in design and marketing, he holds expertise in packaging, brand management, business strategy, product development and much more.  Let's know more about his journey and experience in the latest MIT Designeering Series Podcast episode, "Enduring Emotions in Brand Strategy." You can connect with Ashwani on Twitter @ashwanik1. Don't forget to subscribe to our show and share your comments on [email protected]