Designers have the means to shift human behaviour to complex problems and make a significant impact on the lifestyle of the consumers by creating unique solutions. Simultaneously, empathizing with the users and understanding their needs and desires plays a crucial role in shifting behaviour and accelerating customer acceptance. It can help create seamless experiences that can have a long term effect and amplify the business value through integration. So how can designers anticipate users' needs and desires and create functional and innovative products?

To know more about this theme, in this episode, we interact with Anirudh Natuu, Director of User Experience Design and Studio Leader India at Globant. With over two decades of experience in digital transformation projects, product development, and business strategy, he holds expertise in interaction design, user-experience design, user-centred design and much more.  Let's know more about his journey and experiences in the latest episode of the "Avantika Designeering Series Podcast,” “Safe Fail and Fail Safe” You can connect with Anirudh on Twitter at @AnirudhNatuu1. Don't forget to subscribe to our show and share your comments on [email protected]