When it comes to creating value for a product or a company, being distinct, relevant and consistent in terms of brand projection is important. This can be attained with the help of a strong branding strategy aligned with the business goals of the company. It can have a positive impact on the consumers which can lead to building stronger relationships between brands and users. So how can designers create a broad strategy which is also in line with the business goals?To know more about this theme, in this episode, we interact with Samyadeep De, Founder at Tricycle Brand Solutions LLP and Kaushik Saha, Co-Founder and Chief Creative Officer at Tricycle Brand Solutions LLP. Tricycle is a niche brand consultancy that helps growing organizations craft a distinct brand story. Built with passion, it aims to offer a fresh perspective and create ideas that impact. Let’s know more about their journey on our episode for “Supporting startup Design Studio of June.” You can connect with Samyadeep and Kaushik on LinkedIn.Don't forget to subscribe to our show and share your comments on [email protected]