A deep understanding of customer needs can help designers in creating successful and meaningful design solutions. With a positive experience, these solutions can also help in improving the lives of customers. It can affect the business value of products and companies and lead to significant market growth by transporting sense and value to the end-user. So how can designers effectively connect the dots between market and design objectives? 

In this episode, we interact with Blessen Philip, Senior Design Manager at 3M to know more about this theme. With over a decade and a half of industry experience across Automotive, Industrial, Consumer, Architectural, and Health Care domains, he holds expertise in industrial design, product design, design strategy, brand experience design, and much more. Let's know more about his journey in our special episode on the occasion of World Industrial Design Day. You can connect with Blessen on Twitter at @blessenphilip. Don't forget to subscribe to our show and share your comments on [email protected]