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Bridging the Gap in Real-Time Advertising | Awesome Inc Podcast - Episode 25

Bridging the Gap in Real-Time Advertising | Awesome Inc Podcast - Episode 25

Released Tuesday, 11th February 2020
Good episode? Give it some love!
Bridging the Gap in Real-Time Advertising | Awesome Inc Podcast - Episode 25

Bridging the Gap in Real-Time Advertising | Awesome Inc Podcast - Episode 25

Bridging the Gap in Real-Time Advertising | Awesome Inc Podcast - Episode 25

Bridging the Gap in Real-Time Advertising | Awesome Inc Podcast - Episode 25

Tuesday, 11th February 2020
Good episode? Give it some love!
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Ian Gerard, the CEO and product designer of Adder talks about his company making outdoor advertising engagement easy. Adder is a specialized real-time, real-world data analytics platform for out-of-home and word-of-mouth advertisers.  Their advertising and audience measurement tools bridge the gap between digital and physical ad spaces and help brands invest directly in their community.

Ian Gerard is a lifelong entrepreneur with a passion for stories, space, place, and time. Before Adder, Ian surveyed and mapped construction sites as a geospatial data specialist with Multivista, a startup that became a subsidiary of Hexagon and Leica Geosystems during his time with the company. In 2015, Ian kickstarted his first venture, a community farm focused on providing fresh, local food to the economically disadvantaged. During that time, he learned a lot about building communities and providing value to them. Since then, he's been working to bring modern data science to age-old industries while protecting everyone's right to data privacy.

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