Ian Gerard, the CEO and product designer of Adder talks about his company making outdoor advertising engagement easy. Adder is a specialized real-time, real-world data analytics platform for out-of-home and word-of-mouth advertisers. Their advertising and audience measurement tools bridge the gap between digital and physical ad spaces and help brands invest directly in their community.
Ian Gerard is a lifelong entrepreneur with a passion for stories, space, place, and time. Before Adder, Ian surveyed and mapped construction sites as a geospatial data specialist with Multivista, a startup that became a subsidiary of Hexagon and Leica Geosystems during his time with the company. In 2015, Ian kickstarted his first venture, a community farm focused on providing fresh, local food to the economically disadvantaged. During that time, he learned a lot about building communities and providing value to them. Since then, he's been working to bring modern data science to age-old industries while protecting everyone's right to data privacy.
---
Send in a voice message: https://podcasters.spotify.com/pod/show/awesomeinc/message
Podchaser is the ultimate destination for podcast data, search, and discovery. Learn More