In this episode we hear from Luc Benyon, Head of Marketing at video intelligence.
Luc shares...
Linking activations to your core message.
Hero content: starting with video, and use it to create PR, social, blog, lead gen, sales presentations, event talks, printed collateral
Giving your sales team a reason to reach out
Content always needs to relate to your product and your purpose, and iterate based on the use case.
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