Episode from the podcastB2B Growth: Your Daily B2B Marketing Podcast

919: Why B2B Advertising is So Forgettable (And How To Avoid This) w/ Tom Geary

Released Sunday, 17th March 2019
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In this episode we talk to Tom Geary, Founder and Executive Creative Director of School of Thought.
  1. The good news and bad news: the bar is impossibly low
2.The problem: herd mentality
  1. Is it the brand vs. data? Nope!
  2. The importance of striking an emotional chord. We’ve always done it, but now Google’s proven its effectiveness: whitepaper
  3. How to set yourself up for success, as a marketer.
Connect with Tom on LinkedIn: https://www.linkedin.com/in/tom-geary-7538261/

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