In our new Brand Practitioners Podcast Series, we invite brand leaders from organizations across different industries to discuss how they use brand marketing to drive growth and the role research plays in the overall brand and business strategy.

In this fourth episode we’re joined by Julia Nicoara, Marketing & Communications Director at the Carbon Trust. Julia discusses how they bring to life their brand promise of “to accelerate your mission to net zero” and how they have cut through the noise and raised brand awareness on a global scale.