Inbound marketing is one of the most popular revenue-generating strategies for B2B firms. When done well, inbound marketing turns your website visitors into prospects, and hopefully into customers.

If you want to reap the rewards of inbound marketing, you need to be knowledgeable about the tactics that help drive people to your site, including SEO, social media and email marketing. Once you start attracting visitors, you need to keep them and convert them with your skills around quality content, forms, lead nurture cadences and tools that help you identify, measure and communicate with your prospects.

Mastering inbound marketing requires most every tool in your marketing toolbox.

In this episode of B2B Nation, we dive into inbound marketing with Andrea Moxham, founder of Horseshoe & Co. Andrea is an inbound marketing expert who specializes in helping clients use HubSpot to grow their revenue and turn their site visitors into customers.

Among the topics we cover in this episode are content, forms, the gating of assets, social media, website experience, chatbots and more.