With more tools available to help capture the voice of the customer, and more data on customer behaviors available than ever before, it’s never been easier to understand the challenges and goals of B2B customers. So what is preventing some B2B
Ike Singh Kehal and his team at Social27 spent much of 2019 re-thinking online events and virtual experiences. A few months later, with the global pandemic shutting down in-person events of all sizes, Social27 found itself flooded by inbound in
For B2B organizations, determining the right targeting, messaging, and channel for their marketing often requires a great deal of research and testing. And that’s true whether you’re working with paid or organic media.
In this episode of B2B Na
Today’s technology vendors talk a lot about agility, and few teams need to be more agile than the B2B marketers trying to sell emerging technologies. Take, for example, Relative Insight, a language analysis vendor that started out helping prote
Not only is public relations changing alongside marketing, but the two seem to be converging. The KPIs for PR activities increasingly include SEO metrics, inbound traffic, qualified leads, and conversations.
In this episode, we talk to Dmitry D
Agencies have been a part of the B2B marketing and advertising landscape for years. As the marketing landscape shifts, first from print to digital, and now into a data-driven and analytical mindset, it got us wondering: “Where do agencies fit i
Jason Reichl is CFO of Breadcrumbs and the former CEO of GoNimbly, and he is a long-time supporter of RevOps. For Jason, the RevOps methodology is a way for companies to focus on one thing: increasing revenue.
In his view, RevOps changes the or
It seems like our voices are being recorded all the time, by phones, collaboration tools, smart speakers and more. The “voice of the customer” (VoC) isn’t a new idea for marketing and customer success professionals, but better technology is cha
In this episode of B2B Nation we take a look at the B2B marketing playbook as it existed before the COVID-19 pandemic and ask the question, “Is it time to re-think any of this moving forward?”
Our search for a guest who could help us answer tha
In this episode of B2B Nation, we talk to Kristjan Mar Hauksson, digital marketer, SEO and inbound marketing expert and the co-author of Global Search Engine Marketing: Fine-Tuning Your International Search Engine Results.
Today’s B2B marketers
In this episode of B2B Nation, we talk to Paul Cowan, CMO of Freshbooks, about marketing software-as-a-service (SaaS) applications to small businesses. SaaS marketers tend to move more quickly than other B2B tech marketers, and that’s especiall
In this episode of B2B Nation, we are discussing how to create memorable content for B2B audiences with Dr. Carmen Simon, Chief Science Officer of Corporate Visions, and the author of Impossible to Ignore: Creating Memorable Content to Influenc
In this episode of B2B Nation, we talk to Todd Grossman, CEO of Talkwalker Americas, about how brands can effectively track the conversations that matter to them on social media.
This space used to be called social media analytics, then it was
In this episode of B2B Nation, we talk to Lindsay Tjepkema, CEO and co-founder of Casted, about using podcasts as part of your content marketing strategy.
If you’re considering launching a podcast for your B2B brand, or if you want to improve t
In this episode of B2B Nation, we talk with Eli Schwartz, a growth advisor, SEO expert and author of the best-selling book Product-Led SEO, about his approach to search engine optimization and digital marketing.
The concept of product-led SEO i
For many people, a successful career doesn’t always lead to career happiness. There are a number of explanations for this disconnect, including ultra-driven and ambitious personalities, Imposter Syndrome and the feeling that you and your work a
On this episode of B2B Nation, we talk to Tracey Fudge, founder of The Thrive Agency, about the level of noise in B2B marketing and whether all of the information being created and data coming back to marketers is generating significant value.
In this episode of B2B Nation we talk to April Dunford, a product positioning expert and author of the book Obviously Awesome. April shares with us the story of finding her niche in product marketing, the methodology she uses to help create pos
In this episode of B2B Nation we talk with Ajit Sivadasan, who leads online sales for Lenovo across B2B and B2C in 35 countries. Ajit’s role allows him to bring a unique perspective on the convergence of B2B and B2C buyers.
As Ajit tells us, th
Burnout is becoming an increasingly popular topic one year into the global pandemic. More than half of marketers say they have felt the effects of burnout in the past year, according to one survey. And many of the prospects marketers are trying
In this episode of B2B Nation, we talk to Georgia Watson, an award-winning sales enablement expert from IBM, and Aimee Dunn, who handles the sales enablement function here at TechnologyAdvice.
Our conversation touches on the essential skills fo
What can B2B vendors, especially software-as-a-service (SaaS) vendors, learn from the way people buy bed sheets online?
People in the market for bed sheets can go online and get thousands of search results for bed sheets from the major names in
What makes managing people so difficult? It’s probably that we’re all different. But in the business world, we ask our leaders to manage teams of people: each with their own needs, wants, styles and personalities. It’s a big ask, and the larger
It seems like we hear most about the manufacturing sector when we’re being told about the trouble it’s in. Politicians bemoan the loss of manufacturing jobs. Local economies suffer when manufacturers close their doors or re-locate their plants.
Inbound marketing is one of the most popular revenue-generating strategies for B2B firms. When done well, inbound marketing turns your website visitors into prospects, and hopefully into customers.
If you want to reap the rewards of inbound mar
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