B2M Business Insights, with your host Simon Fawkes, is the podcast for business owners and managers who are open to new ideas and who are willing to embrace change.

Through tips on strategy, marketing and social media, we’ll stimulate fresh ideas for your business and help you make the right decisions about growing your business and reaching your markets. The business world is changing at an ever increasing pace and companies that do not recognise and respond to change are likely to face extinction. Too often people in business cling to old ways of working and rely on what they call “common sense”, which can be little more than some empty clichés.

Traditional forms of business planning are no longer effective and may even be harmful to your business. Business owners and boards of directors who are stuck in the past are the ones most likely to be swamped by the next wave.

Simon Fawkes believes in thinking differently and challenging perceived ideas and ways of working. Find out more by visiting b2m.co.nz.