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Backstage Business

A weekly Business, Marketing and Management podcast featuring Summer Felix
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Episodes of Backstage Business

Getting noticed and standing out are becoming increasingly difficult in the competitive markets of today. However, there is one marketing trick that many people are not taking advantage of yet: podcasting—specifically guesting on other people’s
Extraordinary results are determined by how narrow you can focus, and that’s exactly what we’re chatting about today with Chris Out. Chris is a growth consulting expert who is known globally for his exceptional business growth strategies. He ha
Today we are talking about a specific type of communication that can really set you apart from other brands in your industry: handwritten notes. David Wachs is the founder of Handwrytten, an organization that is bringing back the long-lost art
When it comes to landing your dream client, growing your digital agency, business-to-business sales, and lead generation, our guest today definitely knows what he is talking about. Dan Englander is the CEO and Founder of Sales Schema, where he
One of the biggest challenges that businesses face is solving their sales, marketing, and lead generation problems. That's why I’m excited to have Doug Morneau on the show. Doug truly knows how to generate sales and leads, and he joins me today
Ken Knorr is the CEO and founder of white label digital marketing company That Company. His business supports marketing firms in providing high-quality SEO, PPC, social media, and reputation management services—all under their own brands. He ha
I really like having guests on the show who teach me something new and offer something to do that isn’t overwhelming—yet will make a significant change for businesses. Chris Dickey is one of those guests, and he joins me on the show today to sh
Ray van Hilst is the director of client results at Yoko Co., a company that does everything related to websites, including building engaging sites, developing content strategies, evolving your website, and ensuring conversions happen. With 20 y
It’s no secret that our attention spans are getting shorter as we are inundated daily with thousands of messages from numerous sources. As a business owner, how can you make your product or service catch the eye of your potential customer and g
My guest today is Sarah Weise, the CEO of award-winning marketing agency Bixa. In this episode, we will be talking about market research on a level that everyone should be thinking about. If you have ever asked, “Why is my marketing not working
What if instead of chasing numerous small projects, you chased—and won—big projects that could really move the needle financially in your small business? Karwanna Dyson is a business coach, author, motivational speaker, and CEO of She’s Got Goa
Today my guest is Charlie Hartwell, one of the managing partners at Bridge Builders Collaborative, a group of highly successful startup investors who have been investing in the space of mental wellness, consciousness, and spirituality. Charlie
If your marketing isn’t working for you, what are you going to do to change it? I was inspired to cover getting leads in this episode because I hear from many of you about issues that crop up when it comes to marketing and getting solid leads.
During this past year, a lot of us have been left searching for purpose or trying to make sense of everything that has happened. Many businesses, big and small, have had to think of innovative ways to survive and thrive throughout the hardships
Where there is clarity, there is revenue. When it comes to presenting your offer to someone, if you aren’t clear, you will lose them. Today I want to discuss how to make your proposals more awesome, eye-catching, and effective so that you can d
With the current situation worldwide, it’s hard to know what the impact will be on the healthcare industry. Health insurance, businesses, entrepreneurs, and even technology will have lasting changes as a result of this pandemic. To help us unde
Aaron Zack of Revolving Mind Media joins me on the show today to share his journey and incredible insight on marketing. After getting into the field at a young age, Aaron separated himself from the pack and eventually started his own agency. He
Today we’re going to talk about something pretty big when it comes to running a business: solving problems before they happen. 2020 presented many types of problems for all of us, however, no matter what year it is or the level of chaos around
How often do you lose the motivation to accomplish something if confusion or overwhelm is creeping in? If you’re like the majority of people, it’s probably often, and the same is true for your employees. The topic of roles and responsibilities
Today we’re talking about something a little different. In this bonus episode, I’ll be chatting with Grant Aldrich and discussing what happens when you decide you want to shift your career, or even go back and get a degree. If you’ve realized d
Today’s episode is short and sweet but full of some amazing ideas that you can implement into your business right now. Many people have been asking about ideas on how to get recurring revenue happening in their business, so I will share exactly
No matter what size your business is, or whether you’re a solopreneur or lead a team of 500, an engaged email list should be a non-negotiable. Your email list is where you can really communicate with your ideal customers and connect with those
Suz Chadwick is a bold business, branding, and speaker coach who knows what works when it comes to creating a brand that stands out. She is the author of Play Big, Brand Bold, the host of the Brand Builder’s Lab Podcast, and the creator of the
Do you ever walk away from an event, class, or mastermind with a ton of new ideas and things you want to implement into your life and business? Well, I’m right there with you on that, and when it comes to those great ideas, it can be hard to ac
Do you have goals that you just ignored or put to the side because of the stress and the challenges presented this year? In this episode of Backstage Business, we’re going to talk about your 2021 comeback. I’ll explain why you need to marinate
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