We’ve all been taught to go to school, go to college, get a good job, save money, and then retire and live on what you’ve managed to save. That doesn’t sound very promising, doesn’t it? Even worse is starting a business out of college or while having a 9 to 5 job, and finding yourself working 60-80 hours per week!  Matt Wolfe and Joe Fier got out of that cycle nearly ten years ago. They are the founders of Evergreen Profits, a company that specializes in content marketing strategies for established businesses. In this episode, they share some content marketing hacks and the secrets to creating evergreen profits because, after all, your business should provide you with income streams, not a job.

Some topics that were discussed include:

• Matt & Joe’s background and their respective careers in Marketing and Entrepreneurship.
• How they built and shut down their agency
• The KEY reason they promote affiliate products – This Reason made their income skyrocket!
• The ups and downs of having an agency in dealing with clients
• How to create a bigger bang for your buck
• Why they LOVE affiliate promotions
• Why it is important to fire clients
• What is EGP letter and the reason for discontinuing it
• Figuring out and surviving the bloodbath zone in the business
• Operating on a higher level to take off stress on your back
• Some tips on how to retain customers in your business
• Being and operating on the right side of Pareto’s principle...aka the 80/20 rule
• The powerful concept of omnipresence – “Once you get it, you’ll never get rid of it”
• Some growth tools they use in retargeting
• Their secret sauce in creating content
• What types of contents that get more opt in rates
• Strategies on in-depth content marketing  
• Their podcast process which is basically HANDS OFF after recording
• Their 5 sources of traffic for their business
• The North Star concept and why it matters
• Being Significantly successful vs Successfully significant in life

Learn more about Matt and Joe and get the full shownotes at https://baconwrappedbusiness.com/evergreenprofits/

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