The way you treat your customers constantly cycles back to the returns you receive from the loyalty you’ve worked for. Making customers feel special will put them in a mindset and position where they feel great about their work with you and give them the inclination to recommend you to their loved ones, and those referrals, in turn, go to you and create new business—and so on. Denise Schroder is one half of the Schroder Real Estate Group, working together with her husband Troy. Jared Orton interviews Denise about the “Red Carpet Treatment” her business rolls out for their most loyal customers, which ends up drumming up more business for her company. The saying goes, “What goes around comes around,” and it’s no different when you’re doing business, so learn what you could be doing today.

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