Most people are familiar with their horoscope and what I do is I take your branding from day one, being Caffeinated Gypsy, is so much a part of you. The coffee part of what you do is not “just” coffee. It’s sound charged and crystal charged and single-sourced. You want this coffee to have positive energy. You are actually mailing people good vibes!!

What did it look like for you to figure out who you are and how to build a brand off of that?

It took a long time, but you know what, the biggest hurdle for me was just being comfortable with myself. As a society we’re really taught to pick a box and stay in that box.

It took me a while, but I started feeling really suffocated in my job and for me to realize that’s not who I am. I’m not supposed to do the same thing every day. I was created to do one thing.

Anybody who is truly successful will tell you, you need to be authentic. Even if it’s scary.

You look at the people who are successful and they weren’t the people who followed the crowd. There’s a lot of courage in that.

I think the biggest hurdle was myself. You’ve got thing “I’m going to put myself out there and the right people will resonate.”

Sometimes it’s the people who are around you. As you grow, not everybody is going to be able to grow with you. As you’re figuring out who you are at your core and your subtracting things that are no longer serving you, it can really impact your relationships.

What was that like for you? When you were going through these changes and figuring out who you were, what was that like in your relationships?

You know, it was challenging. Me and my husband have been together for so long at this point, we’ve worked out the kinks, but early on when I was figuring out who I was, he didn’t know who I was! He’s always been really good about supporting me, but it was challenging in our relationship and in being a mom. I think it’s really important to have a partner that’s willing to grow with you.

It wasn’t as much about me changing, as it was more about a fear of losing me.

Scalability is really tricky with a business. Did you always plan on scaling out yours or did it happen organically?

I had a plan and a lot of ideas, but a lot of that went out the window. I had figure out what was really true to my brand.

It some ways maybe this hindered me from growing more in the last year, but I thought, you know, if it takes a little longer at least I’m staying true to my brand.

Now I’m just really following my gut on things. If an opportunity presents itself and I feel good about it and I feel like I’m putting out there what’s true to my brand then I go with it.

I wanted a place where I could bring people together and I knew that Patreon was a great place to start.

Anytime you’re building a community of people you’re looking at loyalty and that to me I think was the biggest piece of this. I got to see who is really supporting me and who is interested in what I have to say. Now I know these are my people.

When you start to get discouraged just take a break. Don't quit, just take a break. These are the moments you have to stop, rejuvenate your soul, and take care of yourself.

Brunchie Fact:

You are Caffeinated Gypsy so I really want to know, what is your coffee ritual in the morning?

https://www.caffeinatedgypsy.com/

instagram: @caffeinatedgypsy @barefacedbrunch