After a month long break, the fellas are back in a fun episode that goes all in on Attention. Ground covered includes an old pic of Brian’s ass featuring in Jamal’s recent breakup, the overwhelming competition for people’s attention, the difficulty of breaking through the signal-to-noise ratio, what grabs us enough to click and why, the share button as word of mouth, ADD/ADHD and Adderall, negative attention (embarrassment), Turkish Guy’s good looking yet non-photogenic family, breathing into it, preening/peacocking/flexing, withholding attention to get attention, intentional social media hiatuses, wooters, the art of the subtle flex, the importance of self-attention, attention balance in relationships, being in the room vs. being present, getting attention vs. holding it, and, of course, the latest rebrand of I$H.

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