Today’s landscape for the music industry is constantly changing and evolving, the way social media impacts an artist come up and longevity is more significant than ever. 1 viral moment can change everything for any artist new or old and this couldn’t be more evident than with the recent success of Portland-based rapper Yeat. Yeat's latest track Rich Minion has appeared to have taken a life of its own on social media between Cole Bennett tweeting about it and getting the song to be featured in the trailer for the upcoming minion’s movie Minions Rise Of The Guru. It was a combination of Cole just knowing exactly how to manifest this type of thing into existence and the constant outpouring of support from Yeats fans who are without question one of the most loyal and die-hard fan bases out there could rival Beyonce or Nicki Minaj. But just how exactly did Yeat go from a regular high school kid making music to one of the hottest upcoming rappers now churning out tracks for multi-billion-dollar film franchise soundtracks, well for today’s video we are going to break that down. But before we get into that please be sure to like subscribe and ring that bell for notifications so that you are there any time we drop new content. alright, let's get into this video.